How to Whip the Competition

Quit running from competition! It drives me crazy.   So many times I’ve spoken with people who tell me they’ve found the perfect market for them, but they can’t go into it because one of the competitors is too strong. Instead of taking this as a challenge of how they can beat the competition, they run from…

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Is a Niche Market Worth Your Time?

Imagine your website is an oil well. The analogy isn’t too far off…if you set it up the way my clients do. Do you drill your oil well because it “sounds” like a good idea at the time? Do you dig your well because it “feels right?” I hope not. You dig your oil well…

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Finding the Right Niche Market

Have you ever wondered what factors you should consider when looking at the right niche market for you? A lot of people simply say follow your passion.  What they don’t mention is that you passion could lead you to being broke if nobody is buying in that market. And that advice doesn’t always help anyway…

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Why Private Label Rights Suck

I get asked about private label rights products quite a bit.  The usual question is how someone can use this huge package of PLR products they just purchased to setup an automatic business. They want to simply take out the individual products or package them together…change the name on the product and simply sell them…

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Sell More Without Hype or Exaggeration

Many copywriting courses have done beginners a major disservice by including a specific list of “power words” to sprinkle throughout their copy. I  can always tell when a new copywriter has gotten a hold of one of these.  They end up writing in what I call “copywriterese.” That’s a web page you can just tell…

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