It is easier to sell premium, high ticket products and services than ‘cheap’ products.
The #1 secret to online success is a hungry audience. It all starts with the customer first.
Do they have a desperate problem they want to solve?
Do they actively “feel” the pain of the problem?
Are they searching for and willing to pay for a solution to that problem?
When you can attract customers like this, it isn’t just about price. It’s about solving the problem.
Sure, EVERYONE wants a good value. That’s true whether you’re delivering a solution that costs $9.95 or a $25,000 mastermind group.
The customer always wants and deserves a good deal. But the customers you’re looking for will judge the value based more on the end results than the price alone.
The question you should be asking yourself is…
“How can I deliver the best end results in the quickest and easiest manner for my customers?”
That could mean creating a done-for-you service where you simply deliver the results to the customer.
A done-for-you service sells at a premium price compared to a do-it-yourself information product.
For example, I took on copywriting projects in the past for clients. My minimum charge was $4,000.
I’m also friends with several copywriters who charge considerably more than this.
Quality comes with a price.
Hiring a bargain basement copywriter will likely come with an expensive price (poor results).
But many of these same copywriters have courses that are in the $97 to $197 range.
The done-for-you service is much more valuable than the do-it-yourself product. But the do-it-yourself product can produce passive income even when they’re not working.
What if you want to create a sellable product that sells at a premium price?
Here’s the secret to higher ticket info products.
Combine done-for-you or done-with-you elements into the do-it-yourself product.
Target a specific industry. Then instead of teaching them how to write copy themselves, provide them with already done ads they can use.
I have clients doing that right now.
Instead of teaching business owners how to add systems into their business, supply them with already done-for-you systems they can just plug-in and activate.
Several other clients sell products like that.
Or you can add a done-with-you element by combing in private coaching or group coaching in with your package. This can be used in virtually any market.
For example, create a 6 week group coaching class on your topic. Each week you teach the system, provide cheat sheets, and answer questions they have for their specific situations.
Your clients get personal help instead of just another ebook.
Or you could keep it very simple and just add in a personal consultation, review, group Q&A, or some other type of support with a product purchase.
All of these add significant value to your offer, and you’ll find only a small percentage of buyers take advantage of it. The rest simply feel more secure because there is help available if they need it.
It’s easier to sell premium products and services…if you understand the differences.
That’s why the August issue of the Monthly Mentor Club is all about selling higher ticket products and services.
Discover how to sell more of your high ticket products and services…by letting the customer sell themselves.
That’s right. It’s not about becoming a salesperson. Instead, it’s about simply sorting and sifting prospects…letting those your clients decide if it’s the best solution for them.
What works for selling low ticket products can often sabotage bigger deals with more money on the line.
Find out the systems being used successfully with offers in the $1,000 to $25,000 range…
It goes to print August the 1st.
Plus you can also immediately download the June and July PDF issues of the Club that detail a 30 day system for getting started in the information business.