Would you like an almost push-button solution for increasing leads and sales from your website?
I’m going to share 3 shortcuts I’ve used hundreds of times with clients to increase their conversions immediately.
Of course, you can always go more in-depth on your website…and really analyze the ideal clients, reverse engineer what’s working for the competition, and create a more emotional connection with the audience.
But that’s not what I’m talking about here.
These are quick tips you can plug-in in just a few minutes.
1) Highlight testimonials and other proof.
Add more results-oriented testimonials.
Move them higher on the page.
When you make a strong promise, such as in your headline, test running a testimonial that backs up that specific claim.
But you’re not limited just to testimonials.
Share your own case study.
Include ‘proof numbers’. For example, one of my clients has a large opt-in email list. We’ll say something like, “551,756 readers” in his ads, because it’s social proof. Another client has over 600,000 customers. He highlights the exact number of customers near the top of his home page.
2) Be specific.
I purposely said “large opt-in email list” and “over 600,000 customers” as a comparison to the more specific “551,756 readers” in the paragraph above.
Does that client have exactly 551,756 today? Probably not, because any list grows (and shrinks) quickly. But that was the specific number he recently used.
This is another proven conversion shortcut.
Look for places you can be more specific.
It could be how many years you’ve been in business, how many clients you’ve helped, how much weight you lost, or how much money you made.
It could be a story where you’re talking about someone you met or a country you visited. What was something memorable about the person or where exactly did you go?
This is a little thing, but it can increase believability…which leads to more leads and sales.
3) Congruent Message to Market Match
Recently a copywriter wrote new copy for a client’s website.
One of the words jumped out to me in the headline. I asked the client, “Is this a word your clients would use to describe their goals?”
He responded with a “No.”
We changed the word to fit the language the ideal buyers would use. Your website needs to match the conversation already going on in the heads of your audience.
When reviewing any website, the first questions I ask are always about the audience and how visitors will be finding the page.
Start in the beginning. If visitors click on a FB ad, read with the ad first. Scan the image like a prospect would. Read the text. Is this language they would use? Click the link. Visit the website. Does the conversion naturally continue from the ad to the website? Go through the page looking for ‘speed bumps’ where someone may get stuck. What do they click next? Does the order form match the design of the website? Is the messaging clear and consistent?
Continue through to the upsells and thank you page as well.
Slowly following the exact path a new visitor is likely to follow often brings up inconsistencies or issues.
Fixing those is an easy (and safe) way to boost your conversion immediately.
And if you’d like my proven 5-step formula for consistently attracting more customers and clients…check out the Golden Glove Persuasion Map™.
This proven formula clarifies your message, creates high-converting websites, and transforms prospects into loyal buyers…without compromising your integrity or feeling salesy.
This shows you how to create messages that convert, no matter the products or service you’re selling.
