YOU – A Million Dollar Brand

How valuable is your brand? I’m not just talking about your product or your website, although those are part of this. I’m talking about your personal brand. When someone thinks of your name, what comes to their mind? What do they associate with you? This may vary based on their relationship with you. The “brand”…

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Death of Courses That Go THUD

High ticket, massive courses used to be all the rage. The more information you included, the higher the price point. Create 12 DVDs. Add in 20 CD interviews of other experts. Include a massive workbook. Add in some additional manuals. Give customers a dozen different ways to solve their problem. The box containing all this…

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How to Speak Your Customers’ Language

Last week I helped a client put together the video sales letter for his upcoming offer. During the call, he mentioned how easy we put together some of his sales copy. He had done a survey of his audience before he put together the product. There were sections where I simply copied and pasted phrases…

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How to Attract BIG JV Partners Cold

Here’s how NOT to approach a JV partner cold… “Hey Terry…would you like to promote my course? It’s about how to make millions of dollars online and I need help getting it out there. I’m sure you’ll make a lot of sales to your list!” This isn’t a word-for-word email, but I’ve received many similar…

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5 Magic Words for More Referrals

The cobbler’s children have no shoes. I’ve helped multiple clients put systematic referral programs in place, but I’ve never done the same for myself. Even without offering any incentives, customers and clients have referred other ideal clients just like themselves to me. And even though I’ve rarely sought out joint venture partners, I’ve still picked…

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