Work Once and Get Paid Forever

You write an email and it’s a home run. It has good open and click rates. And it produces a large number of sales! That’s what really matters. Do you just pat yourself on the back…or do you maximize your income from that email? Save the email. Add it to your autoresponder sequence. Or resend…

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Why Curiosity is King Online

The average person is subjected to 5,000 ad messages a day, according to a study by market research firm Yankelovich. That was over a decade ago! I don’t know how accurate that number is, but the noise has only increased over the years. There is an avalanche of brand messages everywhere you turn. Go on…

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Secret Formula for BIG Ideas

Have you ever felt like your market is too saturated? Is it too hard to get noticed anymore? Those are common complaints I hear. And it’s true. If there is money in your market, you likely have numerous competitors. And at a least a few of them are doing a good job. I get worried…

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FEAR is not a business plan

I was talking to a client recently and this popped out of my mouth, “FEAR is not a business plan.” This client was resistant to making changes and moving forward because they were afraid a mistake could put them in the negative. That’s a terrifying place to be! And it’s also the time when you…

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Why Customers are Running From You

I love dogs. Thor, my German Shepherd, is my pride and joy. And we’re planning on getting another German Shepherd puppy from the same breeder in the near future. Because the only thing better than one German Shepherd is two German Shepherds. But my German Shepherd addiction is not what’s important right now. It’s what…

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