Authority Marketing Without Being a Jerk

One of the benefits of the Monthly Mentor Club is a private members-only discussion area.

A question recently came up about how to position yourself as an authority without being a jerk.

One of the ‘experts’ in his market has a know-it-all type attitude that turns people off.

So he wanted to know how you could position yourself as a non-pretentious authority while still being friendly and normal.

If you want my full answer, you’ll have to check it out inside the Club.

But it’s an important question, so I’ll give you a quick answer here.

Love your clients and customers.

You’ve probably heard the phrase, “Be Authentic”, but what does that really mean?

It means to be real with people. Tell the truth. If you don’t know the answer to something, let them know.

My clients can tell you that I’ll answer some questions with an “I don’t know, but I’ll see if I can find out.”

Tell people about some of your mistakes.

At the same time, you should have the confidence in what you can do for them.

You have systems to help people.

You’ve heard me talk about ‘Proof Hiding Disease’ before. That’s where you hide your story, your credibility, your case studies, and all your other proof elements deep in your site where they don’t do anyone any good.

You’re so ‘humble’ that you hide the solution people are desperately searching for.

If you can really help people, you need to shout it from the rooftops. Tell them who you can help and what you can do for them. Don’t allow people to continue to suffer when you have a way out for them.

One of the secrets I’ve found to confidence is truly caring about people.

It hurts you when clients and customers don’t succeed.

You’re not just thinking about how to earn more money. Instead, you’re thinking about how to help your clients and customers get better results.

How can you get more of them to consume your products and experience the end benefits?

How can you create an even better system for them to use?

And here’s the beauty of that type of thinking.

You’ll start finding the answers.

And the natural sharing that comes out of you will position you as an authority.

Some people couldn’t care less about anyone else. They imitate some of the same strategies for authority positioning, but it comes off as hollow and fake.

You can feel it.

It’s about who they are, instead of what they can do for you.

And that’s where the difference comes in.

Produce content. Share your story. Make connections with people. Position yourself as an authority.

As Zig Ziglar said, “You can have everything in life you want, if you will just help enough other people get what they want.”

I have a full special report called Authority Architecture which gives you the ten principles of positioning yourself as a credible authority in your market.

You can download this step-by-step system plus dozens of other guides to help you Earn More, Work Less, and Enjoy Life inside the Monthly Mentor Club.

After you join, click the “Report Library” tab in the top menu and go to Authority Architecture.

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About The Author

Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Dunnellon, Florida with his wife and 2 dogs. Find out more about how the Monthly Mentor Club can help you today.

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