I was scanning through my Analytics stats recently and noticed there were quite a few searches from visitors who were asking whether a company could be both ethical and profitable.
It’s a good question, especially with all the crap we see going on in the world today.
Search this subject online and you’ll hear a lot of pat answers that tell you the most profitable businesses long-term are also the most ethical.
Too bad that isn’t how it appears to play out in the real world.
You could find all kinds of examples of profitable businesses which constantly take ethical shortcuts.
Being ethical doesn’t mean you’re going to be more profitable.
But it shouldn’t have to either.
You should run an ethical business because that’s who you are. You care about your customers and clients. And you want to make a difference in their lives.
Whether it’s more profitable or not, you do it because it’s the right thing to do.
The good news is you can definitely be profitable and ethical at the same time.
Many times my clients and I have discussed what is the right thing to do in a situation.
We’ve changed ad copy because we wanted to make sure the message was true.
Clients often over deliver on their promises to help their customers get to the end results.
We constantly ask how we can help even more of our customers implement the techniques that give them results.
That’s a question you should always ask yourself, “How can I deliver even better results for my customers?”
Ask your team or your mastermind group the same question.
If you set a deadline for a special offer, stick to it. Deadlines are POWERFUL tools to motivating people to get off their duffs and take action now.
Because of that, you see a lot of ‘fake scarcity’ online today…where the deadline simply isn’t real.
Run a real deadline, and your audience will pay attention in the future.
Clients who sell high end products and services often interview clients first to make sure a good fit.
And they will let their potential buyers know if they don’t feel the offer is right for them.
That can be hard sometimes, but there are prospects who you just know aren’t going to implement or get results. The best thing to do is to let them know they’re not right for your program upfront.
Yes, you really should say NO to some people ready to hand you money.
Have there been any ethical dilemmas you’ve run into? How did you resolve them?
Or do you have any questions on this issue?
Feel free to reply to this email. I’d love to hear from you.