In my last email I talked about how many ecommerce and infoproduct businesses have been booming over the past month.

But that leads into another myth I’ve heard a lot lately.

We’re told, “Run lower ticket specials.”

That can be good advice for new customer acquisition.

Put together a truly irresistible offer.

But you should be doing that anyway…no matter the market environment.

And it’s not universal advice.

High ticket offers are still selling…especially with a personalized approach.

Authority and trust are essential commodities.

People are craving a human connection.

This includes private coaching, group coaching, and done-for-you services.

It’s easy to get lazy in business.

When the front-end is humming along, you can start relying on it.

But the real money is in the backend.

How can you continue to provide greater value to your current and previous customers?

What’s the next step they want to buy?

And how can you deliver the ultimate benefit they want…even if it comes at higher fees?

Of course, not everyone is going to go for higher offerings.

You don’t need them to.

It only needs to appeal to a small, more affluent portion of your audience who is serious about results.

You can go higher ticket even on the front-end by integrating in phone calls, personalized video emails, and other high-touch follow-up.

But what about your backend?

Do an RFM analysis on your buyers.

Recency – How recent have they purchased from you?

Frequency – How frequently have they purchased from you?

Monetary – How much have they invested with you?

Use those 3 factors to put together a small buyers list and create a customized follow-up sequence using personalized emails, lumpy direct mail, and the phone.

Make a VIP offer exclusive to them that’s only available to a small group.

You can earn big profits from a very small list.

Today’s the last day to register for the May issue of the Monthly Mentor Club.

It goes for print-and-mail early tomorrow morning.

It’s called “Recession-Proof Income.”

It talks about the challenges we face in recessions…and how multiple clients have been growing their businesses over the past month.

Where are the best opportunities now?

How can you get in front of long-term shifts in online business?

Discover the kind of ads performing well on Facebook…and why they’re working.

How to connect with empathy and sell more of your products and services.

What to do when it’s all falling down around you…

All this and more…register today for the Monthly Mentor Club before it’s sent for print and mail early in the morning on May 1st.

Plus get immediate access to dozens of special reports and videos inside the members area…

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Terry Dean
Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Ocala, Florida with his wife and 2 dogs. Find out more about how his step-by-step courses can help you today.