If you’re going to use ChatGPT to help with marketing, it’s vital that you provide it with good background info.
Who is your ideal client and what desperate problem are they trying to solve?
Good marketing is based on the audience.
Using ChatGPT isn’t just about creating ‘perfect prompt’ to get the right answer on the first try.
Instead, it’s about a CONVERSATION.
That’s its strength. It remembers and builds upon its previous answers.
That’s one of the reasons your previous chats are saved on the left side of the screen (on desktop).
You can go back to that conversation and continue at any time.
Here’s the first prompt I used in a recent conversation with ChatGPT…
“I recently ran a survey to a group of online business owners who are primarily authors, coaches, and consultants. The first question I asked them was “What is the single biggest problem or challenge you’re facing in your online business?” Please summarize the most common challenges they’re facing.”
I then pasted all the answers from the survey.
I was instantly provided with a summary of the most common issues.
See, this is where the conversation gets interesting.
I then asked for help brainstorming 50 email subject lines for content rich newsletter emails.
It could just as easily have been 50 Youtube video titles, blog posts, or Facebook posts.
I was surprised, because there were a bunch of good ideas right out of the box!
Why?
Because it had the right input…the exact language the customers were using.
This insight alone could result in breakthroughs for you.
What if you don’t have a survey? You could feed it other customer language such as research from forums/groups, testimonials for your products and competitors, Amazon reviews, etc.
Continue with the same conversation.
Choose a couple of email/content titles that look like a good fit for your audience.
Ask it to write an outline for the type of content you want (email newsletter, blog post, Youtube video).
Review the outline and make adjustments.
Remember, ChatGPT is just your assistant. It’s not the expert.
Post the outline with your changes. Then ask it to write a 1,500 to 2,000 word blog post at 5th grade reader level from the outline.
Will you be able to post this as-is?
No. Read through it and suggest some changes and have it rewrite again.
Will the 2nd version be usable? No.
It’s simply a rough draft for you to use as a starting point.
Edit it. Add your story. Inject some personality.
At this point, you can go back to the previous ideas and ask for an outline on another idea it came up with.
Repeat the process.
You probably recognize the ‘Desperate Problem’ question I used at the beginning of this email as the 1st finger from the Golden Glove Persuasion Map™.
Persuasion and copywriting are key no matter what online business you’re in.
The Golden Glove Persuasion Map gives you my proven 5-step system for creating sales pages, emails, videos, and content that sells.
