How many $10,000+ clients do you have in your business?
How about clients who are worth $100,000 or more to you?
How many would you like to have?
You’ve probably heard the statement, “The money is in the backend.”
But do you realize just how important it is to attract the right clients…make a personal connection with them…and serve them over the long-term?
All customers and clients are NOT created equal.
Let’s say you sell a course for under $50.
A bunch of customers buy that…and they’re done.
They don’t implement. Many of them might not ever even go through it.
But some consume all of it. They see the value in it. They identify with you. They put it into action and get results.
They want more.
They join your monthly or annual continuity program.
They connect with you and the other members.
You’re different. You don’t talk like others in the market. You’re unique. Not only do you provide information they can use, but you also inspire them to action.
Great content isn’t enough on its own. We’re surrounded by content today. We’re overwhelmed with it.
You also have to show you understand.
I have several clients who sell in the weight loss market.
They have a personal story to tell. They’ve been there. They’ve been overweight. They’ve felt rejection from those around them. They struggled and failed to keep the weight off in the past. Then they finally discovered a solution that worked for them. They had to share it with others.
This was more than a business. It was a mission for them.
The more emotional the story, the better we have done.
You’re not selling a product or service. You’re selling a story.
There’s a movie already playing inside the heads of your audience.
It’s a story about their life up till now. They’ve struggled. They’ve failed. There has been a ceiling on their life.
You come in with a new story. It’s about a ‘different’ kind of life. It’s more exciting and more fulfilling.
That story doesn’t end at the first sale. It continues on through your upsells and your backend. It’s connected to your higher ticket offers.
Your message stays consistent all the way through…from your ads, to your emails, to your products, to personal contact with anyone in your company.
You’re the ONLY one who does what you do…and delivers what you deliver (even if you have hundreds of competitors with similar products and services).
You’re the only obvious choice.
And once they’ve started the journey with you, it becomes even more obvious with every step.
You can plug-in to your ‘Client Connection Code.’
That’s what the December issue of the Monthly Mentor Club is all about.
Every product, email, Facebook post, video, podcast and any other touchpoint is offering this new possibility…this new adventure you have available for them.
Get this ‘inner secret’ right and your business will soar.
You’ll make an emotional connection with your audience that competitors can’t penetrate.
And soon…you too may see those $10,000, $100,000 and up clients in your business.