Cure for Proof Hiding Disease

Do you suffer from proof hiding disease?

It’s one of the most common ailments I diagnose when reviewing websites, videos, emails, and other marketing documents.

Its primary symptoms are low conversions, slow growth, and making a whole lot less money than you should for the time you’re putting in.

This disease is devious and can be difficult to spot.

It makes you hide your best testimonials on a separate Testimonials page visitors never see.

You hide your personal credibility on your About page.

You’re afraid to share your personal success story because you’re humble and don’t want to brag about yourself.

Modesty in marketing is a seductive, diseased monster you must confront or it will kill your business.

Everything you do starts with your audience…your Ideal Client.

Understand and demonstrate empathy for their Desperate Problem. Everything you create is about them. Even when you tell your story, you’re doing it to demonstrate you understand what they’re going through…and have a solution for it.

Once you’ve shared the problem, make the strongest promise you can to solve that problem.

Your clients aren’t just looking for a good solution. They’re looking for the BEST solution to the problem.

You’re not doing business in a vacuum. You have fierce competitors waiting to eat your lunch.

Even if you’re currently dominating your market, competitors are nipping at your heels researching you…trying to capitalize on your weaknesses.

You need a Unique Promise that makes you the obvious choice for at least a portion of the market (the Ideal Clients you want to attract and serve).

Once you’ve made your promise, back it up with proof. Because let’s face it, your audience has been lied to before. The moment you make any claim, especially one that’s out of the ordinary, their immediate response is “Prove it.”

If it’s a BIG claim, you need to prove it immediately.

For example, a bold headline may be followed by several testimonials that back up that specific promise.

If you talk about a new scientific study, quote the study and where it is from immediately (you get bonus points if the study was done by a well-respected organization such as the Mayo Clinic).

One of my clients makes a strong ‘health’ promise in his headline, and immediately identifies himself as a doctor and shows 4 images from his articles published in peer-reviewed journals. He follows this up with a picture of him in his lab coat mentioning his training and where he graduated.

I consider the proof available when coming up with headlines for clients.

What is the strongest promise we can prove?

The stronger the promise, the more proof we’re going to need. Too strong of a promise without proof to back it up just creates doubt in your audience.

The September issue of the Monthly Mentor Club is all about the “Cure for Proof Hiding Disease.”

It will be mailed out to all members September 2nd.

You’ll discover how to add proof in dozens of ways you’ve likely never thought of before…some of them super-easy to implement even if you’re starting out without any testimonials.

Some of these proof triggers are so subtle you’ll hardly notice them, but they have a huge influence on the trust someone feels for you and your offers.

These triggers are the missing link to more leads, sales, and profits.

You can get this issue plus access to dozens of my detailed special reports designed to help you Earn More, Work Less, and Enjoy Life.

All you have to do is try out the Monthly Mentor Club…

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About The Author

Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Dunnellon, Florida with his wife and 2 dogs. Find out more about how the Monthly Mentor Club can help you today.

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