“New” is a magic word for persuasion.
It builds curiosity.
We’re preprogrammed to constantly be on the lookout for the new and captivating.
Some people even greet each other by asking, “What’s new?”
There are multiple ways you can apply this in your marketing.
What new discovery have you found?
How can you take something that has already worked…and find a way to make it easier, faster, or more effective for your audience?
All 3 of those create new opportunities: easier, faster, and more effective.
Even if it’s only a small variation…it’s still something ‘new’ you can focus on.
Create a new title for it.
Map out a new system.
Reposition content that you’ve published in the past by putting a new title or spin on it.
Use a new example or story to teach the same, proven principle.
Take old courses…and rerecord them to create new, improved 2.0 versions.
Look at Apple.
They release new versions of the iPhone every year.
On average, the changes in each version are modest.
Yet, they have some customers…who are so loyal…and so enamored with new…that they race to update to the newest version each year.
I find that a little crazy personally, but I also understand the fascination we all have with ‘new’.
It’s a powerful word that can help you consistently sell more of your products and services.
But ‘new’ can also spell disaster for your internet business!
I’ve met people, often beginners, who are constantly looking for the newest way to promote their business.
They’re easily taken in by the FOTM (flavor of the month).
In many cases, they leave a trail of unfinished courses behind them.
This path is dangerous, because there will always be a NEWER thing to grab your attention.
If you’re too fascinated by the new, you’ll never dig in long enough to master a strategy that’s already proven to work.
And instead of building the persistence required to succeed online, you’re always looking to jump on the next opportunity.
Too many people lose several years or more on this never-ending treadmill.
Find a system that works and stick to it. Sure, look for ways to do small tests of new opportunities as they cross your path, but stay focused on your mission and your message.
I’m so thankful that I focused heavily on persuasion and copywriting early on.
What I’ve learned there has enabled me to profit consistently online for more than two decades.
The methods I’ve used to communicate my message have changed over that time, but human nature hasn’t changed.
I put the first version of the Golden Glove together more than a decade ago. It’s the proven system I used every day to create clear, authentic marketing messages with impact.
It’s had multiple versions and variations over the years.
And just recently, I released the newest, most detailed, and most affordable version of the Golden Glove Persuasion Map™…
No matter what you sell…or what system you use to generate traffic…you need a simple step-by-step persuasion system that consistently attracts more new customers and clients.
It will help you use the word ‘new’ to earn more online…instead of allowing a fascination with new to distract you from the vital.
