In my last post I talked about how a millionaire’s brain is continually looking for assets that put money in their pocket.
And I ended it by asking what are assets you currently creating that put money in your pocket today and multiply into even more money in the future?
For example, let’s say you’re building an email list.
There are multiple ways you could go about this.
Way too many marketers use the churn-and-burn strategy. They literally pummel their hapless subscriber with constant pitches containing absolutely no value at all.
That’s one of the reasons solo ads don’t work nearly as well as they used to in the internet marketing niche. The vast majority of solo ads sellers in this market are just selling access to a list that’s been abused multiple times daily with every random offer you can imagine.
Or you could make the mistake of going too far in the other direction where all you do is send content and no offers at all.
This strategy sounds reasonable. You’re ‘depositing’ value in your account until it comes time to ask for the return by making an offer.
But in the real world you’re just training your subscribers to be content addicts desperately looking for their next fix.
The problem is we’re overwhelmed with content today, and content alone is not enough to create a relationship with your subscribers.
When you do finally make an offer, you’re likely to have a rebellion on your hands.
Instead you need to romance your list.
Give them value.
Make offers that tie into how you can benefit their lives.
But also build a relationship. Share your thoughts, feelings, and personal stories.
Get them hooked on you and your unique style instead of just the content.
How do you talk when you’re in a private conversation with a friend?
What about when you’ve having fun with your buddies?
Too often we censor ourselves and put on our ‘professional voice’ when writing emails.
Instead, be real.
Talk from your heart. Let others share in your joys and your frustrations.
Look at those who hold an audience day-after-day on talk radio. Would popular hosts like Rush Limbaugh, Sean Hannity, Dave Ramsey, or Glenn Beck run from controversy?
No, they embrace controversy.
They take a stand for what they believe.
Forming a tight-knit bond with your audience will mean repelling the wrong audience.
When you try to speak to everyone, you end up speaking to no one in particular.
I started off with the theme of long-term passive income, but got completely sidetracked with the importance of email.
That’s because your audience, your email list, and your buyers are the most important asset in your business.
New products aren’t hard to create…or to copy.
Ad networks change their rules or even kick you out.
And any funnel eventually burns out over time.
It’s your connection to your subscribers and buyers that will create long-term passive income in your business.
The February issue of the Monthly Mentor Club is being mailed out on the 1st.
In this month’s issue you’ll discover how to create and multiply the 7 most important long-term assets in your business.
An asset is something that pays you money today…and hopefully long into the future.
In addition, you’ll get the bonus audio with Doberman and I discussing, “How Anyone Can Become a Millionaire.”