I love reading novels, especially fantasy.
Have you ever completely lost track of time while you’re reading a book?
It almost feels real, because you’re so engrossed in the story.
Each time there seems there will be a resolution in the story, something else happens. The villain appears again. Another challenge comes into the scene.
You keep turning the pages to see how they’ll get out of it this time.
You know you’re invested in the characters when you start anticipating their reactions.
That’s what the author is going for. They want you to identify with the main characters.
You care about the hero of the story.
Perhaps you feel empathy for them, because they’re in pain or in danger. You can feel the emotions they’re feeling.
Or you identify with them because you admire something about them. They do the right thing. They’re intelligent, witty, or confident.
Your business has a story behind it.
There’s a reason why you do what you do.
That’s a story you need to be telling.
But it can’t just be a logical progression of events like a boring history book.
It has to be story that others can identify with.
You’re the hero. You were in pain. There was a problem you couldn’t seem to solve, but you had a burning desire to see a change.
And you began to move forward.
You faced challenges along the way. And each one was eventually conquered only to be faced with another challenge.
Take time to write out your origin story.
And as you’re writing, look for the pieces others can identify with.
When I talk about being a pizza delivery driver, many people can identify with it.
You may never have delivered pizzas in a blizzard, but you probably had a go-nowhere job at some point in your life.
When I talk about being in debt and failing at business opportunities, you may be able to identify with that also.
If you’re like most entrepreneurs, your dream has probably failed you at least once or twice.
As you face and overcome challenges, you can become a hero to your audience.
But if you want to build a lasting community, you won’t be the hero up on top of a mountain alone.
Instead, you’re someone your audience can identify with. You’re bringing them up right alongside you.
You’re giving them a vision for what they can do and what they can experience.
You’re inspiring them to be and do more.
I talk a lot about attracting the right customers while repelling the wrong ones.
Much of this happens almost invisibly through your story as you attract those who identify with you and your message.
I can help you find that story and demonstrate it through your emails and other content in Autoresponder Alchemy.
Yes, you get my proven template emails you can model to multiply the profits you’re generating from email.
But that is only the beginning. You’ll also discover how to share a story that attracts a community of passionate customers and clients.
You’ll turn your customer into a hero and you’ll create a brand that sells…
