In my last email, I mentioned that adding testimonials near the top of your website is a shortcut to improving your conversions.
It’s something you can do right now…and see an almost immediate increase in sales.
But that advice leads us to the obvious question…
What can you do if you don’t have any testimonials…or have only low-quality testimonials?
The first solution is to ask for them.
Send an email to your buyers and ask for feedback.
If someone mentions they had good results, ask if you can use their comments.
Screenshot statements customers make about your products on social media.
This process is often easier if you do any type of coaching or consulting where you have direct conversations with your customers.
You know about the results they’ve achieved and you can ask them to share.
But let’s say you’re just getting started…and you don’t even have any customers or clients yet.
Testimonials would help you get clients, but your lack of clients means you can’t get any testimonials.
Is it a catch-22?
No. Because testimonials are just one form of proof.
And they’re often not even the strongest.
You can tell your origin story.
You had XYZ problem.
You tried all the recommended solutions.
Nothing worked. In fact, it grew worse.
And then you stumbled upon the answer.
Here’s what happened…and how life changed for you.
The 3 P’s of Problem, Promise, and Proof are all shared in your own story.
You become the case study.
Another powerful form of proof is the demonstration.
Create a demo of your software to show how easy it is to use.
Shoot a video to show the product in action.
Or prove your message by helping prospects accomplish the ‘first step’ with your help.
For example, one of my clients publishes videos where he shows you how easy it to speak a new language.
He does this by actually helping you speak your first few sentences in less than 10 minutes.
Or you could run a free 7-day group challenge where you help your prospects lose a couple of pounds, come up with an idea for an outline for an online workshop, or train their dog the basic commands.
In fact, all content marketing in general is a form of proof.
By consistently delivering value, you’re building a relationship.
People begin to know, like, and trust you.
And you’ll overcome the credibility barrier…even without testimonials.
Proof is one of the 5 fingers of the Golden Glove…which is designed to help you sell more…with or without testimonials.
The Golden Glove Persuasion Map™ clarifies your message, creates high-converting websites, and transforms prospects into loyal buyers…without compromising your integrity or feeling salesy.
