Imagine your website is an oil well.
The analogy isn’t too far off…if you set it up the way my clients do.
Do you drill your oil well because it “sounds” like a good idea at the time?
Do you dig your well because it “feels right?”
I hope not.
You dig your oil well where you discovered oil …just waiting to be tapped into.
A lot of wet-behind-the-ear rookies tell you to “Follow your passion.”
Sounds like a lazy platitude masquerading as wisdom.
What if your life depends on your decision?
What if there was a guy with a gun threatening to end your life if you didn’t get results in the next 30 days?
You can bet your booty I’m not going to just follow my passion.
I’m NOT going to wing it and hope something works out.
I’m going to go where the money is.
That’s how the situation felt when I first started online in 1996.
There wasn’t any gunmen forcing me to get results, but there was a soul-draining pizza delivery job for Little Caesars paying me a lousy $8 an hour.
There were over $50,000 in debts…and a mailbox full of late credit card statements staring me in the face.
It felt like being thrown in the deep end.
Either this works…or I’m done.
There was no other option.
In that situation, you can’t even think clearly about your passion.
All you know is you need to go where the money is…and fast.
Find a hungry crowd that’s already buying. Their credit cards are out and money is flowing.
All you have to do is offer them a better, improved, or even just a new solution to their problems.
Quit looking for an empty market.
Competition is a GOOD THING. It means people are buying. I get nervous and run the other direction if there are ZERO competitors in a market.
Zero competition equals zero customers!
Love your competition. Join their lists. Read their websites.
They’re leaving clues about how customer spend their hard-earned dollars.
Your competitors are successful because they’re selling what your customers desperately want.
If you want to be passionate about something, become passionate about the CUSTOMER.
Fall in love with your customers.
Become intimately acquainted with their hurts, their pains, and their desires.
Tomorrow you’ll discover 3 ways you can uncover your buyer’s hidden motivations for free.
If only it was THIS easy when I started all those years ago…
But 99% of entrepreneurs never learn this secret.
By the way, I do one-on-one coaching, but ONLY with 20 clients at a time.
This means it’s an exclusive group with a waiting list that currently numbers in the hundreds. The rates start at a minimum of $500 to $1,000 a month…and many clients have been with me for 6 years or more.
Get on the list ASAP if you want any chance of working with me this year:
“I started working with Terry Dean as one of his private coaching clients maybe 2 ½ years ago now. At that time, my business was doing about $7000 to $10,000 per month. And with Terry’s assistance, I actually increased my business from $7000 to $10,000 per month to $20,000 per month. Then actually from $20,000 per month to $100,000 per month.”