The money isn’t in the idea.
It’s in the implementation.
Sure, great ideas are important, but the majority die on the vine.
Too many people get stuck in the idea phase, and never move to creating systems and daily habits that make those ideas a reality.
Here’s a stupid proposal I’ve heard dozens of times over the years…
“I have a fantastic idea I can give you. You do all the work to implement it, and we’ll share the profits.”
That’s not the exact language they use, but it’s close enough.
WOW! I get to do all the work, create all the systems, and take all the risk…and give them half the profits.
Where do I sign up?
They may have a great idea, but I have dozens of my own ideas that I haven’t implemented.
None of the entrepreneurs I coach are lacking in ideas.
They often ask me to help them sort through their ideas and choose the ones with the highest potential ROI.
This includes making adjustments to the idea so it’s a better fit for their audience, their resources, and their long-term business vision.
There are multiple questions we use in this process.
Will this idea move them toward their long-term vision?
Will it appeal to their current buying audience?
How does it fit with their brand identity, or will it be profitable to change their overall brand?
Do they have the team in place to make this happen?
Will it help them grow their audience…especially targeting a more affluent segment of the overall audience?
What systems will have to be developed to make it happen? Do they have the time or the team to create these systems without hurting other active ideas?
What long-term investment is required in time, money, and mental energy to manage this idea once it’s fully up and running?
What will be the most effective, and most profitable, business model to put in place for this?
What is the long-term return for this idea?
Those are just a few questions you might ask.
Even successful entrepreneurs have a tendency to be reactionary.
They have a lot of great ideas, and they’d like to implement all of them.
Life gives tough choices. And this is no different.
You’ll notice the questions involve long-term thinking. Will this idea move you closer to your long-term vision or is it a bright shiny object (BSO)? What is the long-term investment required and the potential return?
I didn’t include it in the questions above, but another important key is whether this idea will attract more qualified buyers to your lists (both your subscriber and buyer lists).
Your lists…and your relationship with them…are vital to the long-term profits of your business.
Are you consistently attracting new leads and buyers to your email lists?
Or are your email lists becoming stagnate and less responsive over time?
That’s an early warning sign that there is more trouble ahead.
There are a lot of methods you can use to grow a big, responsive list.
But which ones are the best fit for you?
Authority Lists & Traffic will help you create a personalized list building blueprint that’s right for you, your audience, and your business.
Your list is one of the best ways to turn ideas into income…
