Are you hunting everywhere for ninja traffic building strategies?
Recently someone emailed me and said he knew a whole bunch of Facebook ninja bidding strategies, but he still wasn’t seeing a good ROI in Facebook advertising for most companies.
And I agreed.
It is difficult to generate a good return on Facebook advertising, especially over the past few months.
Facebook advertising has been booming, and that means the rates have been increasing fast.
Many markets have seen the CPM (cost per thousand impressions) double.
If you’re in a market that hasn’t seen this inflation, it is only a matter of time.
This often leads people to look for more and more ninja traffic techniques.
And those have value. There are almost always ways to reduce your cost per click through tighter targeting, more effective ads, and attention grabbing images.
But there is even MORE leverage after the click.
Reducing your cost per lead only goes so far. When you’re in a growing network like Facebook, you can pretty much guarantee your costs will rise over time. It happened in Google. It’s happening in Facebook. It will happen with Youtube ads also.
Online advertising is an auction environment. Eventually whoever earns the most money from each visitor wins. Others get priced out of the market.
This means testing your landing page and producing more leads out of the same number of visitors.
But that’s only the first step in your optimization.
It also often means making an immediate offer that turns visitors into buyers. Test different offers until you find the one that best matches the customer mindset.
What upsells do you have in place that add value to the initial offer?
Have you tested these upsells and your price points?
What about email follow-up?
Are you positioning yourself as a trusted adviser and authority to your leads?
Are you giving them useful but incomplete information that inspires them to move forward with your products or services?
Are you making additional sales with this follow-up?
And what about those who buy? What else do you have to offer them on the backend?
It could be a higher ticket product or service you offer personally…or it could be affiliate products that match the benefits they’re looking for you in your life.
As you already know, the money is NOT in the first sale.
The first sale is simply there to help you pay for advertising.
The money is always in the backend and the long-term relationship with your customers and clients.
But this is NOT about just sending out more offers.
It’s about long-term relationships. You give value. You make personal connections. You get to know your audience. They get to know you. And you help them achieve their goals through the products and services you offer!
If you have ninja traffic techniques, use them while they work. I teach them at times in my club also.
But don’t rely on them.
Instead create funnels that turn visitors into longer-term and more profitable relationships than the competition.
That’s where I can help you the most…
If your business RELIES on cheap traffic, then it’s only a matter of time until everything comes crashing down.
There is no such thing as free traffic. You might not pay money for your ads, but you are paying in sweat equity. SEO, social media, video marketing, and any other strategy also becomes more competitive over time.
Get off the treadmill of constantly trying to find new tricks to keep your business going, and discover methods that will establish a real, long-term profitable lifestyle business online.