We live in the Age of Skepticism.
People don’t trust you.
Experience tells them they shouldn’t.
They’ve been ripped off, ignored, or abused by other business owners before.
The website they visited promised the world.
But when they purchased, the product didn’t fulfill their expectations.
After buying, they reached out to the company and it was total silence.
It became a ghost town.
This experience is common.
I’m sure you’ve been let down at times as well.
This is especially true in the area of consultants, coaches, and freelancers.
Not too long ago I heard about a consultant who charged $165,000 to create a funnel.
It was a business the client had zero experience in.
And as you would expect, it didn’t turn out well.
I wish I could say this was a unique situation.
But sadly, it’s all too common.
There are freelancers who take the money and run.
And others who do a good job upfront, but soon disappear, never to be heard from again. That’s OK if they finished the project but it can be a major pain in the butt when a custom website or software tool needs to be updated. It’s one of the reasons I avoid ‘fully custom’ solutions as often as possible.
Bottom line…your audience doesn’t trust you, because others haven’t been trustworthy.
What can you do about it?
You’ve probably heard that before, but what does it mean?
Tell the truth and let people see inside your world.
That means sharing stories from your life, even your mistakes.
It’s amazing how talking about your flaws can bond you with your audience.
Quick Tip: Those flaws shouldn’t affect the product or service you deliver. If you’re a drug addict who never meets deadlines, that’s not a good flaw to share!
For example, I had an audio product that was recorded in my friend’s living room. The sound quality had some issues in places, but the content was incredible. I made sure to share this with the audience to set proper expectations upfront.
Tell stories about how you’ve helped your clients.
And be consistent in your communication.
It’s amazing how effective that one little secret is. One of my clients features his frequent communication as one of the benefits of his higher ticket service, because so many of his competitors don’t say a word unless you reach out to them first.
People are afraid you’ll disappear once you have their money.
Prove you’re reliable upfront with consistent communication.
That’s just one of multiple reasons why you should send frequent emails to your lists.
You’re there every week…or even every day. It’s consistent like clockwork.
I’ve heard a lot of people complain that they don’t know what to say.
That’s one of the reasons I created Autoresponder Alchemy.
It gives you the complete step-by-step system thousands of my customers and clients have used to profit from email in hundreds of different markets.
And you get video training combined with cheat sheets to help you find your own personal voice that resonates and connects you with the buyers on your list…