Good marketing can’t beat bad math!
Too many people try to build a business based on unrealistic numbers.
Let’s say your goal is to gross $200,000 for the year.
If your offer costs $49, it would take 4,082 customers.
Let’s say you built an email list and 10% of your list purchased this offer, you’d need 40,820 subscribers.
How much marketing will you need to get those 40,820 subscribers?
All marketing has a cost to it.
You’re either investing time (content marketing) or money (paid ads), and in many cases you’re investing both.
And remember we’re just talking about gross sales here. Expenses come out of that as well.
What if you had an even bigger goal of $1,000,000 for the year (or more)? Now how do your numbers look?
Let’s change the math.
What if you had an offer for $5,000? Now you need 40 customers for the same 200k gross income.
The obvious objection to this comparison is that it’s easier to sell a ‘cheap’ product.
Sure, it is, but it’s not 100 times easier. Not even close.
There is a LOT of teaching online that tells you to get started with something cheap, because you want to ‘scale’ your business.
But you usually can’t afford to scale your business if all you have all lower cost items.
Going higher ticket is the shorter path to online profits.
By nature, higher ticket offers require a higher level of personal service and support.
But this is a good thing, especially in the beginning.
By connecting with clients one-on-one or on a small group basis, you’ll make a stronger connection to them. You’ll better understand your ideal clients. You’ll put your systems to the test and find solutions to various challenges your clients run into.
As you refine your systems, you can put in place offers that are easier to scale to a broader audience.
And you’ll do so with the knowledge of who your ideal clients are and how to communicate with them in their language.
Limiting yourself only to low ticket offers is like competing in a boxing match with your hands tied behind your back.
It’s a self-imposed disadvantage…which is only setting yourself up for beating if you have competitors who have a clue what they’re doing.
And here’s the thing.
If you go at least medium ticket initially, you can earn decent profits even with a tiny list…or no list at all.
That can put you in a much better position, especially starting out.
Next week I’ll be releasing my brand-new course which will help you put together higher ticket offers.
You can earn more from every sale…no matter your audience or market.
Plus, you’ll discover the secrets behind positioning, packaging, and pricing your offers for maximum income and impact (truly make a difference in the lives of your customers and clients).
