A client recently had an ‘emergency’ in their business.
Sales for the month were less than HALF what they were for the same month one year before.
Seeing sales drop in half is terrifying!
Quick tip: Many businesses have seasonal trends with some months better than others. For example, a weight loss business will be down in December and will boom in January. Comparing a specific month to the previous year is a good way to judge growth (or lack of it).
One of their team members appeared to be freaking out and was suggesting dramatic changes to their funnels.
I was worried for them also, and dug a little deeper into their Google Analytics stats.
The problem became obvious.
Most of the drop in sales came during the last 3 days of the month.
Organic sales were down. PPC sales were down. Referral sales were down.
And direct sales were way down.
When I spoke to the client, one of the first questions I asked was…
“Why didn’t you run the email special offer at the end of the month?”
He had some issues with the email software and had to wait till a few days later to run the special.
While there were other issues, the biggest difference was not running a special offer to his email list.
It hurt sales for paid ads, organic, and everything else.
Email, especially money-on-demand specials, is the biggest driver of sales for most of my clients.
How much are you leaving on the table by not consistently emailing your list?
Once a week is the minimum frequency I recommend.
And you’ll get better results by mailing more often. Daily or even multiple times a day can be good, depending on how enthusiastic your market is about the topic.
Grow your email list.
Communicate with them consistently.
Make offers.
Most of your emails should include a link that gives readers an opportunity to buy.
You never know where they’re at on their buyer journey or which trigger will get them over the hump to make a buying decision.
Mix in personality, content, and entertainment in all your emails.
Share stories, especially case studies that demonstrate results.
Provide insights. Be contrarian.
Your emails should leave readers better off…whether they ever decide to buy from you or not.
But don’t forget to run limited time specials with a hard deadline!
You can earn more on the final day of a special offer than you do the rest of the month!
What special offer are you running next?
Welly Mulia recently published a case study about how he helped a coach earn $26,201 in 6 days using email.
Find out more about it here…
