If you want to succeed as an entrepreneur, you must have a trait that isn’t common in the world today.
You absolutely must have persistence, a willing to fail, and boldness to keep going no matter what.
My mother would have called it sticktoitiveness.
That’s the attitude where you’ll stick to it even when it looks like everything and everyone is conspiring against you.
If you can’t deal gracefully with failure, you won’t reach success as an entrepreneur.
Failure is simply a natural part of the steps to success in business.
If you haven’t failed recently, then you’re not growing and advancing. You’re simply not taking on big enough challenges.
“Success is not final, failure is not fatal: it is the courage to continue that counts.”
A successful entrepreneur is continually growing which also means they’re making mistakes. It is said even the big direct response companies like Agora fail 7 out of 10 tries…and that’s with top copywriters and product developers working for them. Of the 3 projects that succeed, only one of them may be a home run. But that one big win more than makes up for everything else.
One of the lessons I learned early on as an entrepreneur was to fail quickly…and then try something else.
I remember back when I first asked Julie, my wife, out on a date. I asked if she wanted to go out on a date Friday.
She changed the subject and started talking about something totally unrelated.
I pushed it anyway, and asked her again if she would like to go out with me.
She responded, “Sure, I’m not afraid to go out with you.”
What a vote of confidence! I’m glad my mother had taught me some sticktoitiveness before this. You could say it was part of my pre-entrepreneur training as it would have been easy to be pushed away by both the initial rejection of her ignoring the question and her response. Now we’ve been married for 17 years, and December 23rd will 18 years.
In business, that same quality has come in handy hundreds of times.
You do an ad. It doesn’t work, so you try something else. You send an email. No one responds. So you try again. You keep at it until you find the right mix that works for your market and your offer.
How’s your sticktoitiveness?
When someone is first transitioning from employee to entrepreneur, they get dozens of opportunties for “fear of failure” to cripple them.
They need another month to get everything perfect.
They won’t run that low cost ad because they’re afraid it might not work.
They continue just creating free content instead of asking for the sale because there’s no rejection that way.
They won’t put together a product because they’re afraid no one will buy it.
They keep searching for years for just the right market with zero competition (you won’t find it and you wouldn’t like it if you did).
They won’t install tracking on their website because then they might have to admit its not working. It’s easier just to blame the traffic.
An experienced entrepreneur wants to know QUICKLY if their project is working or not. They want the failure to happen today so they can test something new tomorrow.
The beginning entrepreneur puts it off as long as possible…wasting time and money in the process.
“Far better is it to dare mighty things, to win glorious triumphs, even though checkered by failure… than to rank with those poor spirits who neither enjoy nor suffer much, because they live in a gray twilight that knows not victory nor defeat.”
With the changes taking place in the world today, playing safe is just to risky anymore.
For example, people used to say go to college, get a job, put in your 40 years, and get the gold watch when you’re done.
Not going to happen today…The company you’re working for isn’t likely to last 40 years. You’re likely to change jobs every few years. And even if you were to stay with the same company for life, very few of them care about your long-term prospects.
The corporate world today will use you up and leave you out in the cold.
Relying on a JOB is the most risky gamble you could make in today’s world.
That’s why you should check out http://www.thetruthprints.com today. It will show you how to build your own information empire online. Am I promising you’ll never experience failure. Of course not. But 5 successful entrepreneurs will show their successes and failures with you to set you on the right path.
We’ll point you in the right direction and give you systems and cheat sheets to shortcut the process of establishing your own online income this year.
Check out this girl’s ability to stick with it in spite of failure…
I first saw this video on Dr. Beck’s chiropractic marketing blog.