The news is constantly talking about the ‘economy’.
Stocks up. Stocks down.
Inflation. Interest rates. Employment numbers.
Bring on the prognosticators to make all their predictions. Have you ever noticed how the news media loves to interview those who make the boldest predictions…even if these so-called experts have consistently been wrong for decades?
Studies and surveys consistently show that watching too much news can cause anxiety and even depression.
In fact, there’s a term for wasting too much time watching or scrolling through negative news…doomscrolling.
My advice is to stop worrying about the economy.
It doesn’t matter what the FED, the president, or Congress promise.
Much of it is lies anyway.
Those around you may be slaves to the economy or their jobs.
That’s all well and good when things are going well.
But what happens if it comes crashing down?
It means horrible hardships for the average person.
That’s why I suggest you forge your own economy.
Find a hungry buying audience.
Focus your attention on a more affluent segment of that audience. You’re looking for the 20% who make 80% of the purchases in the market.
Because affluent buyers are least likely to be hurt by a poor economy.
In fact, this is a good strategy if you’re already in a market and looking for a way to increase your profits…especially when difficult times come.
Offer additional products and services for the 20%.
Break down the 80/20 to the next level.
What could you offer to the top 4% of the most affluent and most passionate members of your audience?
More than 50% of your profits could come from that ‘small’ portion of your audience.
Once you’ve selected an audience or narrowed down your audience, find a way to provide greater value for them.
What problems do they want to solve or what goals do they want to achieve?
What gaps in the marketplace aren’t being served?
“You will get all you want in life, if you help enough other people get what they want.” – Zig Ziglar
Once you’ve found an affluent buying audience, and you’ve created a series of offers to help them get what they want, you need to communicate consistently with them.
That’s where email comes in.
Yes, you can and should use other methods to communicate with your audience (social media, video, webinars, direct mail, texting, etc.).
But email is still the lynchpin for building relationships with a large buying audience online.
It’s been the secret to my own ‘economy’ since 1996.
Make a deeper connection with your audience with each email you send.
As your list grows, your income can grow along with it.
That’s where my Authority Lists & Traffic course comes in.
It will show you how to attract ready-to-buy subscribers with a personalized list building blueprint that’s quick, easy, and fun for YOU to implement.
It’s not about following the exact same system as someone else…which might not be the right fit for you or your audience.
You’ll discover multiple list building systems my clients and I are using right now in all different markets to grow big, responsive email lists.
It doesn’t matter what market you’re in.
It doesn’t matter how much or how little experience you have.
And it doesn’t even matter how much time or money you have to invest.
There is a list building blueprint that can consistently and reliably attract new ready-to-buy subscribers for you…and your personalized blueprint won’t look exactly like anyone else’s.
