The secret of writing is to write.
When you sit down to write, don’t check email.
Don’t search the web.
Don’t look up facts right now.
Turn off your internal editor and start writing.
If you don’t know where to get started, then simply ask yourself a question.
If we were writing about golf, you might ask yourself…
“What are the best tips for improving your long drive?”
Start writing the answer to that question.
Pretend you’re writing an email response to someone who asked you the question.
Or pretend you’re speaking to them one-on-one.
What would you tell them?
Do you have any stories that demonstrate what you’re talking about?
You don’t have to get it perfect.
All you’re doing right now is giving them a response to their question.
This is one of the easiest ways to write an email.
Start the email off with a question someone sent you.
The rest of your email is a response to that question.
You can use this trick no matter what you’re writing.
In a book, you wouldn’t start each page with a question…but you can initially write the question and answer it. When you come back and edit, simply remove the question from your text and make sure it flows well.
Too often we have a ‘talking’ voice and a more formal ‘writing’ voice.
That’s the wrong shift. Instead, write like you speak. You’re simply talking on paper.
Speak as if you’re speaking to just one person in front of you.
You’re giving them step-by-step directions to get from their desperate problem to the unique promise you offer.
Take the pressure off yourself. No one has to see the rough draft.
Trying to hit that impossible mark of creating a masterpiece on your first run will stop you dead in your tracks.
Quit stuttering and start writing. Don’t edit. Don’t worry about getting it right initially.
Good writing is communicating your message. Don’t try to add big words if that’s not how you speak.
Beginning copywriters almost always write in copywriterese. It’s a language where everything is a “Never-Before-Seen-Amazing-Breakthrough.” It looks like an explosion of power words.
As they get more experienced, they quit trying so hard and what comes out is much more natural.
Great sales copy is almost invisible. You get caught up in the message and story. You find yourself reading a couple of pages before you even notice.
It’s ‘bad copy’ that stands out to you. It’s out of place. It doesn’t feel right.
This email is an excerpt from a special report inside the Monthly Mentor Club.
It’s called, “Fast Writing Formula: 7 Step Formula For Writing Faster and More Profitable Content, Emails, and Sales Copy.”
It’s a free bonus you can access immediately just for trying out the Club.
Join today at https://www.MonthlyMentorClub.com
Once you’re inside the membership area, go to the “Report Library” tab at the top of the site. Then scroll down and click on “Fast Writing Formula” to download the complete system.