I love email.
That’s a weird statement I know, but email is what freed me from delivering pizzas for a living almost 2 decades ago.
And email is what still consistently generates the profits in my business and my client’s businesses.
Sure, we use a lot of channels for communication including blogs, videos, Facebook, Twitter, and many paid advertising sources.
But email is what ties them together and brings in a majority of the income.
Experian Marketing Services published their Quarterly Email Benchmark Report for Q1 of 2015 not too long ago. This is a survey they do of large companies and their return on email investment.
Here a few of the stats they mentioned (along with my commentary)…
– Multi-channel retailers, business and consumer products and services, and media and entertainment industries had significant increases in email volume year-over-year (YOY) in Q1 2015.
No surprise there. Email works. So the volume is increasing. Large companies have been dedicating more of their marketing budgets in this direction.
– One-third of brands had significant increases in transaction rates in Q1 2015.
Many of my clients have been experiencing significant increases in transaction rates this year also.
They’ve been sending more emails, running more offers, and making stronger personal connections with their readers.
– Unique open rates were 17.5 percent in Q1 2015, slightly ahead of 17.3 percent in 2014.
– Unique click rates were 2.2 percent in Q1 2015, close to the 2.3 percent rate in Q1 2014.
Unique open rates and click rates barely changed year over year. So even with all that additional volume of emails going out, the open and click rates are staying stable.
If you double your email volume and your open and click rates stay close to the same, then you’ve dramatically increasing the number of visitors hitting your website
This is contrary to what you hear from the Chicken Littles of the internet world regularly.
They say there is too much email. Nobody is reading it anymore.
But the reality is that, yes, there is a lot more email being sent today.
And that’s because it’s one of the best investments a company can make in their profits.
The more high quality emails you send that make a personal connection with your readers, the more money you make.
Use every resource available to you to attract buying customers to your website.
Dialogue with them using all the tools available today.
But when the rubber meets the road, your online profits come back to email.
If you want to earn more online with my step-by-step email follow-up system, check out Autoresponder Alchemy…
It includes 80 proven email templates where I rip them apart and show you how each piece fits together.
You can use these emails as a model to help you put together your own order producing emails in any niche market.