I’ve been helping several clients write their email welcome sequences lately.
Tease about what’s coming.
Tell your origin story. Talk about the problem that caused you to get off your butt and into the game.
Identify some of the myths, mistakes, and misconceptions in your industry.
Create contrarian content that demonstrates why you’re different from the competition.
Share case studies that demonstrate how you’ve helped your clients.
Use short sentences and paragraphs.
And keep them flowing.
There are 3 core elements we focus on in each email.
What’s the angle or the story behind this email?
It could be as simple as answering a question a reader recently sent in.
Or it could be digging deep into a common problem you or a client have suffered.
It could be a story about how you got started, something from your childhood, or something that happened this week.
It could be a quote that fits your message.
There’s something that starts the conversion and gets people reading.
2: Aha Moment
What’s the lesson of the email?
You might have a couple of related tips.
Or you reveal the lesson behind the story.
One of my favorite aha moments is shedding new light on the problem.
People think the problem is X, but the real root cause is Y.
And understanding the root of the problem leads into your unique solution.
The final step is the transition to your offer.
If you start with a problem and shed new light on the problem, then it becomes a natural transition into an offer that solves that problem.
Your own personal story or a client case study can also naturally transition into the offer that helped overcome the problem.
What about an email that focuses on several tips?
Organize it so the last tip naturally transitions into the offer you’re making.
What about an email where you’re answering a question that came in?
The ‘Aha moment’ will be the key to solving that problem.
The transition is about how your offer is the best solution to the problem.
This little 3-step system gives you a basic outline for each email.
If you’d like to see it in action…along with dozens of tips of how to maximize your sales from every email you send, check out Autoresponder Alchemy.
It’s the exact same step-by-step system I’ve personally used to earn millions online.
And it’s proven effective for hundreds of clients in every market imaginable over the years.
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