I’m a little ashamed to admit that I’ve made all of these mistakes multiple times.
You’d think once would be enough.
Nope, I’m hard-headed.
But I’m not alone. The majority of course creators have made one or more of these mistakes as well.
Mistake #1: Going too broad
The broader the audience, the more customers you can attract, right?
That might have been true 20 years ago when competition was limited, but now there are dozens of courses on virtually every topic imaginable.
You can’t afford to market to everyone. You don’t have the time or the budget.
Identify your ideal client. Create a course that helps them solve a problem or fulfill a desire.
For example, I wouldn’t do a general drawing course unless you already have a large audience.
Instead, I’d narrow down the topic to something specific that a large hungry audience already wants to buy.
Perhaps you teach beginners how to draw comics. That’s still not specific enough. What type of comics will you help them draw and what tools will you use? Or maybe you’ll focus on a specific topic such as drawing faces. What will they have drawn by the end of the course?
A course like this will be easier to create and easier to sell.
Mistake #2: Creating the course before the copy.
First you create the course. Then you write the copy, right?
Nope. Wrong again. That’s out of order.
Write at least an outline and the general rough draft of the copy before you create the course.
That forces you to think about who is going to buy and what they want to learn.
It also means you have to come up with the hook for your course, what separates it from other options, before you put it together.
You can waste a lot of time creating a course only to figure out you created it for yourself and have to make major modifications before you can sell it.
Mistake #3: Taking months to put your course together.
Time is money.
This relates back to mistake #1. If your topic is too broad, creating it can turn into an unmanageable mess.
Also, the longer you give yourself to create the course, the more likely you get sidetracked and never finish.
You get one guess of how I know that…
Instead, outline the course and get it done.
I schedule large blocks of time over several days to record all the videos using Camtasia.
A weekend or a few days off from your job might be a good time.
Another option is to sell a webinar or an online workshop.
You’ll teach your step-by-step system live over Zoom. You already wrote the copy.
Sell seats in advance to gauge whether your audience is interested in the topic.
Deliver the training and record it. Answer questions live for even more content.
All it needs is a little editing and it’s ready to go.
Check out the Internet Lifestyle System for my step-by-step process on how to choose your market, create your courses, set-up sales funnels, and attract customers into them.
The Internet Lifestyle Retirement System is the quickest and easiest way to create passive income streams you can be proud of, free you from your job, and fuel your Internet Lifestyle for decades.