5 Common Internet Business Roadblocks

Internet Business RoadblocksHave you ever sat in a traffic jam?

Ughhh…I hate it!

Just a few weeks ago I ended up in one where we barely moved for more than an hour while coming back from Orlando. 

This got me to thinking that many people are in the same situation in their internet businesses.

You feel like you’re stuck in traffic.  Nothing is moving.  Nothing seems to be working. 

And you don’t have any idea why!

So today I’ve put together a few of the top reasons people get stuck online – and what to do about them.

Become a Commodity

This is probably the most common problem I see.  You simply become another commodity. 

You’re just another designer…or another link building service…or another coach.

Or you just become another blogger…

No real differences between you and the competition.

No one is going to subscribe to your list because you’re another weight loss blogger. 

Nobody gets up and says, “You know what, I need more information today…I better subscribe to some lists.”

But they will subscribe if you give them benefits they can’t find anywhere else.

Or if you can deliver on results they’re looking for in their lives.

And you can do it in a unique way.  Or tell a unique story.  Or connect with them personally.

The last thing you want people to say when they visit your site is, “I’ve heard that before!”

Bad Math

Great marketing can’t beat bad math.

When you analyze your competition, don’t just look at their initial offer.

You’ve got to dig deeper.

I’ve seen way too many people find their competition sell an ebook in PPC.

But if they don’t dig deeper, they don’t see the home study course, the monthly membership site, and the coaching all offered on the backend of the ebook.

The competition may be LOSING money on the first sale to a customer.  And they’re doing it all day long because the backend math works out for them.

Or perhaps they participate in 2 major affiliate programs, recommending them throughout their ebook and customer email follow-up.

You always have to look at the business as a whole when analyzing the competition.

And you can’t build your business off of unrealistic expectations.

For example, you shouldn’t be planning on selling 10% of your visitors.  I’ve seen it done, but it’s so unrealistic in the long-term. 

Instead what happens if only 1% of your visitors buy (in other words, plan on a number you can beat)?

Forget Tracking

That’s the next biggie.  Are you actually tracking the real numbers in your business?

How much traffic does your site generate, and where is it coming from?

What is your opt-in rate?

What is your sales conversion rate?

How many people are clicking through your emails?

Everyone talks about tracking and testing, but very few actually do it.

“Half of my advertising is wasted. I just don’t know which half.”
John Wanamaker

If you’re paying for advertising, do you know which keywords and sites are producing the sales for your business?

What if you’re simply applying “free techniques?”

Sure, that time you spend in social media is generating you traffic, but is it generating you sales?

I’m sure some of it is, but do you know which half?  Have you tracked it?

Chase Short-Term Traffic

When you do your tracking you’ll find one of the highest conversion rates is produced by affiliate and joint venture promotions.

These relationships can be long-term when you do them right – so they consistently produce for you.

If you do any type of paid advertising (PPC or CPV for example), you’ll find it’s the optimization process that produces the results.  Rarely are you profitable day one out of the gate.

And seo…that’s definitely long-term.  Enough said there.

Too many people jump from traffic technique to technique every week looking for the holy grail of traffic…and of course not tracking the stats like they should.

Any good method takes time, practice, and expertise as you work with it and maximize your value from it.

If you don’t give it time and put in your full effort to improve your skills, you’ll never reap the rewards.

It’s kind of like a farmer throwing seeds instead of planting seeds.  You plant, water, and care for the harvest.

You don’t just throw the seeds out the window and hope for the best.

Hide From Selling

This is a biggie, especially for beginners.

Too many internet business wanna-bees run from any appearance of selling.

They want to be a business owner without selling a product or service.

Good luck with that.

If you’re in business, you’re in sales.  Period.  End of story.

All entrepreneurs are in sales.

So that fancy schmancy idea of a “no selling require” business opportunity is just setting people up for failure.

Maybe you say, “Well I just put Adsense on my site.”

So you mean you’re not selling people on visiting your site and reading your content.  And you’re not selling them in some way on clicking the links?

And my own experience is we could increase your income from that Adsense site by promoting affiliate programs or selling advertising direct in addition to the Adsense.

Quit hiding your head in the sand. 

Take the step that will produce the greatest return on investment in your business.

Discover the secrets to selling without hype, exaggeration, and desperation. 

Check out the Total Conversion Code available very soon…

http://www.TotalConversionCode.com

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About The Author

Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Ocala, Florida with his wife and 2 dogs. Find out more about how the Monthly Mentor Club can help you today.