One of the secrets to email marketing is coming up with enticing subject lines.
Your subscribers get hundreds of messages per day. They delete the majority of them without taking a second look. Delete. Delete. Delete.
Some experts tell you to come up with tricky subject lines. They’ll tell you to send something like:
IMPORTANT
Hey
Exciting News.
Those kinds of curiosity only subject lines can work as long as you use them sparingly.
I prefer adding one more element to my subject lines when possible.
Benefit + Curiosity
Include a benefit or at least imply a benefit.
Then add curiosity to it.
Here’s an example subject line that performed well for me:
#1 Secret to Persuasion
The benefit is obviously that you’re going to receive a secret to better persuasion.
The curiosity is that this is “#1 secret.”
That subject line is perfect for you to steal as a template.
#1 Secret to Powerful Serves
#1 Secret to Housetraining Your Dog
#1 Secret to a Gorgeous Front Yard
Let’s try another simple template from a recent subject line:
Extreme Writing Strategies
The template you can use is ‘Extreme Topic Strategies’ or ‘Extreme Topic Techniques.’
Extreme Golf Techniques
Extreme Dog Training Techniques
Extreme Tax Saving Strategies
Let’s try another subject line that’s super-easy to model:
How Entrepreneurs Conquer Fear
How ‘Your Audience’ Conquer Fear – It’s based off the fact that there is fear in virtually any subject.
How Teachers Conquer Fear
How Dieters Conquer Fear
How Authors Conquer Fear
You may remember this subject line from not too long ago.
Be Weird and Get Rich
That email was about how you can be yourself with warts and all…and use that personality to sell more of your products and services with email marketing. Here’s a few subject lines based of that one…
Be Weird and Lose Weight
Be Weird and Save Money
Be Weird and Look Sexy
Simply write an email with some contrarian advice that stands out as ‘weird’ from the common advice given in your market.
Here’s a template that doesn’t even need any changes…
Clients with INSANE Results
You don’t need to make any changes on that subject line at all.
Steal it exactly as it is.
Tell a story about one of your customers or clients who got great results from what you offer. If you don’t have clients, you could change it to Customers with INSANE Results.
Some of my best performing emails have been case studies about clients.
There are 5 subject lines you could template and test for your own marketing.
If you’d like to earn more money from email, check out Autoresponder Alchemy.
You’ll discover my step-by-step systems for coming up with ideas, creating profitable emails, and building a long-term online business.
Plus, you get 80 of my emails torn apart line-by-line and provided as templates you can model as your own.
It’s the quickest and easiest way to put together profitable email campaigns…
