Amazon can be an incredible source of high-quality leads and buyers.

Multiple clients have published books with Amazon in all formats: Kindle, paperback, and audio.

In some cases, this created an extra stream of ongoing mostly passive income.

But our primary goal with the non-fiction books we publish is to increase our reach and attract buyers for our other products and services.

Amazon dominates the book market with over 50% of all US print sales and at least 75% of publishers’ ebook sales.

You can attract a portion of those buyers to join your list by plugging in a free bonus such as cheat sheets, 7-day challenges, audio interviews, or video guides for subscribing to your list. Include your freebie offer in the first 10% of the book so it can be seen by those who use the Look Inside feature or download a sample.

Here are a few more quick tips to improve your Amazon book sales…

1: Niche your topic.

You can go with a broad subject if you’re already a celebrity and have a wide audience who will buy your book based on your name brand alone.

But the majority of writers should narrow down the topic. Choose your ideal client and write a simple system for them to solve one of their most desperate problems. If you try to speak to everyone, you end up connecting with no one in particular.

2: Do your keyword research.

Amazon is a search engine. In fact, more product searches take place on Amazon than Google! What keywords should you select for your book title, description, and placement in Amazon?

A tool like Publisher Rocket (affiliate link) can help you find the keywords customers are typing into Amazon, discover book categories, and compare the competition.

Position your book to be found by your most likely buyers.

3: Ask for reviews.

Get your book to some of your customers in advance and publish it a few days before you run a major promotion. Ask them if they can review it for you.

Having a few early reviews will help make sales as you move into the next tip.

4: Schedule a promotion to all your audiences at once.

Tease about your upcoming launch in advance. Then launch it to your email list and on social media at the same time. Contact a few friends who also have lists or followers and see if you can get them to promote as well.

You could also run a ‘bestseller’ campaign where you put together a bunch of bonuses for those who forward you the receipt of their purchase with a hard deadline. The goal is to get your book higher in the bestseller rankings in your category so it can be found by those searching Amazon.

5: Run sponsored product ads.

Amazon has a slick system going. They attract the majority of product searches on their own. Then they charge their own authors and marketplace sellers to advertise…taking a portion of their product sales.

But advertising on the buyer keywords is worth it because you can create a steady stream of sales over time. And remember, our primary goal isn’t the income from the book itself. It’s the leads you generate from attracting new customers through Amazon’s system.

6: Create rich description text.

Write a benefit-rich description that pulls on the curiosity of the readers. And liven it up with headlines, bolding, italics and more.

Amazon doesn’t give a very good tool for creating descriptions, but Kindlepreneur has a free easy-to-use book description generator that helps you create headlines, bolding, italics, bullet points, and more.

Click here to create free Amazon description text…
(affiliate link)

Those are just a few quick tips to help you with selling more Amazon books and attracting more leads into your online funnels.

Terry Dean
Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Ocala, Florida with his wife and 2 dogs. Find out more about how his step-by-step courses can help you today.

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