The Direct Marketing Association reported email marketing had the highest ROI of any online activity in 2012.
Email earned $28.50 for every $1 invested…far ahead of seo, social media, and mobile.
Email is the secret behind behind almost every success story online.
It was my first discovery way back in 1996.
As my list grew each month, my income grew right alongside it.
If you want to earn more money than you do right now, grow your list.
But you can’t just send any old messages and expect to profit…not in today’s competitive environment.
You have to send messages that stand out from the competition and position you as their most loyal and trusted advisor.
You can’t send namby-pamby, milquetoast emails that look just like everyone else.
That’s a fast track to being ignored today.
If you bore your readers, they’re gone.
There are 7 common fears sabotaging your email profits.
Which one is holding you back from earning the money you deserve?
#1: Fear of Unsubscribes
This fear infects almost everything you do with email.
You start playing not to lose instead of playing to win.
You can’t play defensive with email and eliminate all unsubscribes.
People will unsubscribe. Let them. That means they weren’t the right customers for you.
A certain percentage of your subscribers will never buy from you.
Concentrate your attention on the buyers…and turning as many subscribers into buyers as you can.
Play to win. At times I’ll even run emails with the purpose of getting the “wrong crowd” to unsubscribe themselves from my list. I refuse to send wimpy emails just to get along.
#2: Fear of Confrontation
This goes along with the first fear. You try to please everyone instead of taking a stand.
You cannot and will not please everyone.
My most successful and most profitable emails are often the exact same ones that get the most complaints.
What advice in your market is just plain wrong?
What beliefs are holding your subscribers back from the results they’re seeking?
Some of the other gurus in your market may not like you, but you don’t write for them.
If you CARE about your subscribers, you’ll give them the untarnished truth…even if some of them flee in terror.
#3: Fear of Exclusion
Don’t write to everyone.
Attract a specific audience and buyer. Survey your list. Get some of your buyers on the phone.
How old are they? What problems are they facing? Are they male or female?
Create an ideal client avatar. That’s your bullseye buyer who is most open to your business and gets the best results from what you offer.
This fear rears its ugly head by saying, “We don’t want to exclude anyone.”
Yes, you do. Everyone is not your customer. Who is your ideal customer? You’re writing to them.
Others simply come along for the ride.
#4: Fear of Frequency
The mantra of broke email marketers is, “If you send too many emails, you’ll get unsubscribes and spam complaints.”
The truth is you’ll get LESS spam complaints from more emails.
If you’re not in their email box regularly, your subscribers forget about you.
What’s the perfect frequency for emails?
The correct answer to that question is more often than you’re currently doing it.
Bump your frequency.
Email whenever you have something interesting to say.
Being entertaining is even more important than being valuable.
#5: Fear of Offers
How long should you wait before you include links to offers in your emails?
Send them immediately…on day one.
That’s why your list is there. If your products and services are the best choice for your ideal clients, then you OWE it to them to share your solutions.
If your products and services aren’t the best choice, find better offers!
How often should you link to your products and services?
Almost every time.
People hate to be sold, but they love to buy.
Give them the freedom to buy whenever they want!
#6: Fear of Authenticity
People buy from those they know, like, and trust.
The strength of the connection you form with them is limited by the amount you allow them to peek inside your life.
Do they know what you’re passionate about?
Have you shared what led you to start this business?
What gets you up in the morning?
Have you shared your hobbies, interests, or family experiences with them?
Do they know you, your heart, and your life?
#7: Fear of Scarcity
The times I’ve earned the most money have always been limited time specials.
You put together a special offer that’s so exciting your subscribers can’t ignore it.
But it’s only good for the next 24 to 72 hours.
Orders come in like a flood…especially on the final day when the clock is ticking down.
When is the last time you made an incredible deal like this for your subscribers?
You might respond that you don’t know what to offer. Bad excuse. Give a discount. Give a bonus. Add a consultation. There is ALWAYS something you can do to make it special.
You can make excuses or you can make money.
You can’t do both.