The next best way is contacting someone else’s list.
But you can’t just send the normal email that says, “Will you promote my product?”
That’s a quick trip to the delete button…that’s pressed dozens of times every week by anyone with an audience.
What can you do for them? The majority of offers are simply here’s my product – send out a promotion.
That’s what everybody else is sending.
Instead be unique. Perhaps subscribe to their list and reply to one of their emails to you. Then don’t do the normal dog and pony show.
Instead tell them what you can do for them.
You can produce exclusive content for their paid membership site for free (and they can promote your site using an affiliate link).
You can produce a guest blog post that includes a case study about something they teach.
You can hold a webinar packed with content for their list that is pulling a 13% conversion to a high ticket product.
You can promote them to your list in exchange.
Tell them what they get out of the deal – that isn’t offered to them every single day.
Now let’s talk about where you find these partners…
I always laugh because people forget about this one. If you already have friends and associates in the market, contact them first.
Go back to relationships you’ve already developed for your first joint ventures. You already have their trust and it’s an easy deal to make.
2. Customers and Clients
The next group you already have trust with are your own customers and clients. You should already be asking for referrals from this group, but some of your market may actually be able to go to the next level with a full joint venture promotion for you.
They know the quality of your products/services. And they made a buying decision for you. So it’s only natural for them to expect their audience to make the same buying decision.
3. List Owners and Bloggers
And don’t just think about the biggest names in your market. They get all kinds of people contacting them. There are often many smaller blogs and list owner in a marketplace that can send you a good amount of traffic.
One of the items you’re looking for as you visit sites is whether they have an email capture – which tells you’re they’re building their email list. Use the free search results, PPC advertisers, banner ads you see, blogrolls, and anything that leads you to other active sites in your market.
4. Complimentary Businesses
These are businesses your customers would buy from immediately before or after working with you. For example, if you’re an accountant, you can contact office supply stores, business coaches, and anywhere else you know your clients will be doing business.
What else are your customers buying regularly?
A lot of people get nervous about this one, but what about contacting their unsold leads. Every business has a group of people who have contacted them but decided not to go through with the deal for one reason or another. You could contact their dead list and they could contact yours.
Or in some businesses (such as information products) you’ll find people don’t just buy one product. They buy multiple products from different sources so competitors become your best partners.
6. Social Media
Social media is hot. And a lot of people believe they need to make themselves available to everyone through it (not covering that subject here and how it’s impossible for most entrepreneurs).
Because of this belief, you’ll often find contacting people through whichever social media they participate in can shortcut you ahead of emails or other forms of contact.
Ask most successful marketers and you’ll find they’ve established many of their best joint ventures while sitting down networking with others in their market.
In fact, this is one of the most valuable parts of any seminar are the people you can meet, network with, and set up profitable joint ventures.
I don’t participate in many seminars but I’m taking part in the Internet Marketing Super Seminar in Orlando on June 24th through 26th.
I’ll see you there…along with 17 other expert marketers…all available for you to pick their brains, setup deals, and create your online business.
The above is an affiliate link.