There has to be a reason they keep visiting you, join your list, or buy products and services you offer.
But today we’re surrounded by promises online. It takes more than a promise.
It takes proof to back up your promises.
In fact, I often define “hype” as big promises without the proof to back them up.
Here are 7 ways to share more proof on your websites…
Proof #1: Testimonials
This is the obvious one. You need others to sing your praises. They had the same problem your prospects are going through and you helped them achieve the promises you’re making.
If you’re just getting started without testimonials, that’s fine. Use the other proof points below, but work on getting testimonials asap.
The best way I’ve found to get testimonials is to install an email in your follow-up sequences that asks for feedback. You want to know how you’ve helped your readers and customers. You also ask them how you can improve. And of course, can you use their comments on your site?
If you don’t ask, you don’t receive.
Proof #2: Your Personal Case Study
This is your own personal story. Did you have the same problem the prospect is experiencing? How painful was it? What all did you try to solve it? How did you discover the solution you’re presenting to them?
What were your own personal results with this new discovery?
Don’t underestimate the power of making your story real to your prospects. Stats and statistics can back-up a sale, but it’s the emotion and story that drives the sale.
If you promote affiliate products, the best thing you can do for your conversion is to put the product into action yourself. Use it. What are your personal results with it? If it was weight loss for example, how long did you use it and how much did you lose? And you could even have photos to back this up.
Proof #3: Your Smiling Face
The internet is an impersonal buying environment. You can overcome some of this problem with a clear picture of your smiling face looking at your visitor or slightly inward towards your text.
Make that personal connection with them. This stregthens your story, your promises, and your guarantee. It’s not a guarantee from some big corporation. It’s a personal guarantee from you.
Make sure the clothing and background of the photo match up with the promises you offer. For example, I don’t use suits in any of my photos anymore because I don’t feel comfortable in them and they don’t match my promise of the Internet Lifestyle.
People will judge you by the photo. So make sure it matches the message you want to share.
Proof #4: Publicity
Have you been featured in any media? If so, you could show their logos on your site. And remember, many of the big media outlets also have local affiliates you could go after. It’s much easier to generate publicity in your local area.
Contact local media through any contacts they show online. Don’t rely just on email. Get on the phone and let them know they could contact you as a source on the topic you cover whenever they need it.
Proof #5: Demonstration
Video is unmatched online when it comes to product demonstration. Show your product in action. What does it do for people? How does it get such incredible results? The two sales you have to make to any prospects are: Does the product work? And will it work for me?
If you’re an affiliate for a product, you can use the same principle. If it’s a physical product, show it. Use it. Explain how it delivers the results. If it’s an information type product, show proof of the results you achieved with it.
Watch any good direct response commercial or infomercial for ideas on how you can use the demonstration powers of video.
Proof #6: Specifics
Specifics beat generalities. You didn’t lose about 10 pounds. You lost 11.5 pounds. You didn’t do a study with thousands of people. There were 2,354 people who participated in the study.
Make your claims and your stories as specific as you can. Go back to your notes and find all the relevant details. The more specific and detailed you are, the more real and believable your presentation becomes.
Proof #7: Reason Why
Your goal is to offer an incredible value in exchange for your prospect’s money. But why are you making such an incredible deal? An example of this is how many of my clients run scratch-and-dent specials on their products.
Over the year, you will get returns on products. And some products may be damaged just in storage. Let’s say you sell home study courses and have 7 courses that are slightly damaged but still work perfectly. You could run a special at 40% off just on these 7 courses. When they’re sold out, they’re gone.
That type of sale works like crazy. With a good list, you could sell out within the hour. How many other “reasons why” can you come up with to promote your offer?
If you’d like 23 additional forms of proof you can use, check out the Total Conversion Code.
It covers going from a blank page to a high conversion sales system in any market. Simply organize and feedback your customer’s own words following the detailed steps we lay out.