A client recently used an unusual solution to help him complete a goal.
He already has a profitable online business, and he needed a little extra push to get himself to implement a few new ideas.
So, he used Stickk to create a ‘commitment contract’.
Basically, he set a goal along with a deadline.
Then he put up $1,000 as stakes which would be given to an anti-charity if he failed his commitment (a charity he opposes).
That’s a pretty big incentive! Who wants to give money to something they hate?
Did you catch the key phrase above though?
Deadline.
I’ve found in my own life that virtually nothing changes without a deadline.
If it’s not on my calendar, it’s like it doesn’t exist.
Even better is announcing your goal and deadline publicly. Now there’s a reason to get your butt in gear.
The accountability from coaching can also help here. I’ve had multiple clients who would finish what they committed to the day before our next call. And I frequently follow-up on clients to see if they’ve completed the goals they set for themselves.
Have you given yourself a deadline for each of your goals?
And have you shared it with someone else?
If it’s a big goal, you may need to break it up into mini-goals, each with its own deadline.
But deadlines are not just for goals and motivating yourself into action.
Deadlines are essential in marketing as well.
As you know, email is the key income generator in my business.
Every email you send can bring in income.
BUT the most profitable emails will be during a limited-time special with a hard deadline.
It’s not even close.
Let’s say you send daily emails. And you run one 3-day or 4-day special each month. You’ll frequently sell more from a well-designed special with hard deadline than you will from all the other emails you send that month put together.
I’ve seen scenarios where clients successfully ran the exact same special every month for years.
Soon, you may start running some type of special every week just like a few of my clients do.
When I was running my print newsletter, the majority of new members joined right before the deadline to receive the next issue.
And the biggest flood of new members came in before price increases.
This is such a big factor with memberships that I suggest a “Continuity Double Bump” where you launch a new membership twice price levels below the price you eventually want. Bring in members with a founder’s special. And then 6 months later run the next price increase to bring in another large group who stick with you long-term.
“Reason to Act Now” is the fifth finger of my Golden Glove Persuasion Map™.
Does every single offer have to have a hard deadline?
No. But your most profitable ones will.
And there are other ways to give people a reason to act now besides a hard deadline.
You’ll find out about these inside the course.
This 5-step persuasion formula will help you clarify your message, create high-converting websites, and transform prospects into loyal buyers…
