Are You trying to come up with new ideas for emails, blog posts, videos, or any other type of content?
I shouldn’t need to emphasize how important this is.
You need a consistent flow of new content ideas no matter how you’re communicating with your audience.
So, let’s get right into 3 ways you can brainstorm new content ideas…
#1: Problems
What problems do you help your customers and clients solve?
One of my clients that offers a done-for-you type of service was struggling with what he could share on social media.
I told him to simply make a list of the problems he has helped his clients solve.
That list was extensive.
And every problem on the list is something one of his clients has paid him to solve.
This type of content is easy to create as well.
Bring up the problem.
Agitate the problem. What are its full implications? How is it holding them back? You could do this by sharing a case study or simply diving deep into the problem itself.
What are the common solutions and why don’t they work?
What is your solution to the problem? You can give a thousand-foot overview or share a specific detail that’s often missed.
Give a call-to-action. How do people reach out to you to put the solution
into action?
#2: Emails
Here’s a quickie.
Look through your emails.
I especially like looking at the emails in my ‘Sent’ box.
I’ve found entire rough drafts of emails and other content in there.
Someone asked you a question. You answered it.
For me, this happens a lot with emails where I’m responding to a client.
But this also could be an email where you’re replying to a prospect or subscriber.
If someone is asking you the question…then others in your audience are also experiencing that same problem.
Sometimes you can use the entire email you already sent.
Make a few changes to remove anything that identifies the person you’re replying to. Add a quick intro such as, “A subscriber recently asked this question.” Repeat the question. Edit if necessary.
Other times you might expand out on the topic further.
But either way, the idea and the outline are already finished.
#3: Other People’s Questions
Maybe you don’t have prospects, subscribers, or clients emailing you.
But you can still tap into other people’s question to come up with content ideas.
Go over to Quora, search for keywords related to your topic, and choose “Questions.”
You’ll find the questions…and answers people are giving on the topic.
Join Facebook groups, Discords, or even discussion boards on private websites.
What questions are being asked?
Look at the questions being asked in the comments on blogs and Youtube videos about your topic.
More Content Ideas
Those are just 3 simple ways to come up with more content ideas quickly.
You can also use keyword tools. Any ‘search’ phrase is essentially a question being asked.
You can scan chapter titles in the “Look Inside” feature on Amazon.
The list of bullets on other people’s courses can give you ideas.
Daily events and conversations are fodder for content.
And ChatGPT can help you brainstorm ideas as well.
If you’d like additional tips for getting more done in less time (and multipurposing your content), check out the 1-Hour Work Day course here…
