Are you serving only a small portion of your customers?

A large percentage of my readers are in some type of information business: books, ebooks, home study courses, coaching, copywriting, consulting, etc.

We love the internet lifestyle. It provides us with income and the freedom to enjoy it.

But I find the majority of us are only serving a small portion of our customer base.

You’ll find that any audience is made up of several different types:

1. Do it Yourselfers who want you to provide straight information products they can use.
2. People who want help along the way: coaching, consulting, active workshops, mastermind groups, etc.
3. Those who simply want it done for them.

Every client I’ve worked with who has looked for this has found all 3 types of clients. And the moment they started serving all 3 their income shot up dramatically.

The do-it-yourselfers want the book. They want the ebook. They want the home study course. Many of them almost become collectors of information. This is the type of client the majority of us serve the most.

It’s easy to see how this type of client allows you to tap into the internet lifestyle. You create the product once and then let it pay you forever (the reality in many markets though is more like create it once and then keep editing it and relaunching it consistently).

What about the 2nd type of customer?

This one wants some personalized help and support. They want someone who can be there for them to both provide answers to their specific questions and concerns along with encouragement to keep moving.

A lot of information marketers IGNORE this type of customer because they don’t want to get down and dirty with the daily activities. It takes time to work with clients like this, but it is worth it…as the problems you help them solve often become the basis for additional products later on.

And there is no reason you can’t put together some type of group mastermind type program. It doesn’t have to be direct one-on-one help in most markets. This could be as simple as a monthly group teleconference/webinar or a discussion group inside of a membership site.

What about the 3rd type of Customer?

This one says, “I don’t have the time or the experience, just do it for me.”

You teach them everything about how to buy real estate in your products. They buy the group coaching program. And then they buy the $20,000 service where you send someone to their city to look at houses personally with them, do all your checklists in front of them, and help them buy the house.

Or they buy the books about sailing. They attend the private sailing class. And then they say, “This is too much work, how can I hire a captain to sail me for my family vacation this year?”

No matter what market you’re in, there is a portion of your audience who want you to do it for them. Maybe you’re in a market where this is tough or “impossible.” For example let’s say you help people lose weight and build muscle.

Obviously you can’t lift the weights for them…although I’ll bet if you could people would line up in droves for that service. People do buy all those magical widgets that promise to burn fat off you while you eat donuts.

But what could you offer ethically? How about all those services who deliver your EXACT meals to your house? Talk about eliminating the ideas of what to do. They can’t chew the food for them, but they can do their meal plans and cook all the food for them…and stick it in their fridge.

And I remember reading a book by one of the fitness bootcamp experts who would show up at a client’s house and would empty all their junk food out of the house onto the front lawn.

So the only concern left here is how much work would it be?

First of all, no one says YOU have to offer this service. You could partner with someone else who offers the service for a referral fee. Or you could put exact systems together, train others, and have a team of people from the Philippines providing the service to your clients (depending on what the service is).

The question is why are you only serving one portion of your market…instead of providing the products and services your market is after? You already paid to build that audience (all advertising costs something – time or money).

Why not offer something to all of them instead of only one portion of them?

Terry Dean
Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Ocala, Florida with his wife and 2 dogs. Find out more about how his step-by-step courses can help you today.