Google is the #1 search engine.
Youtube is #2.
But Amazon is the buyer’s search engine.
According to a 2020 survey by Statistic.com, 63% of online shoppers go to Amazon to start searching for products they want to buy.
Many of those searching Google or Youtube are just looking for content. The majority of those who visit Amazon are looking to buy something. They might buy from Amazon or they may simply research an upcoming purchase. Either way, they’re looking for something to buy.
I have multiple clients who consistently attract some of their highest quality buyers from Amazon.
These buyers might start off with a $2.99 Kindle book…or even a free book.
They end up becoming clients worth $12,000+ per year.
Just like any other strategy though, you have to decide if it’s a good fit for your business.
You can’t afford to do everything!
And I recommend you spend a little time understanding their system.
Google uses a mixture of onsite information such as keywords, in-depth content pages, internal links, etc. along with offsite social signals such as incoming links from authority sites. Boosting your clickthrough rate and reducing your bounce rates are also factors.
On Amazon, it’s simpler. They want to sell stuff.
They use keywords from your title, chosen keywords, description, etc. It feels a little like old-school search.
They combine this with your conversion. The more your product sells, the higher Amazon will feature it in categories, search, and in the “Customers who bought this also bought.”
Amazon rewards success, because they share in your success.
Your product sells, and they earn money.
It’s in your best interest to discover what people are searching for…and get something in front of them that they want to buy.
Then, as my clients do, you highlight a free bonus to your buyers to get them to your website and on your list to sell backend offers.
Amazon is incredible for doing research.
They show the sales rank for each product in their index. In Kindle or physical books, you can even use their sales rank to make an educated guess of how many copies a product is selling (although this number can be off if there is a heavy promotion going on).
Combine this with their bestseller categories and their auto-suggest keyword search, and you have a lot of tools to help you discover what people in your market are consistently buying.
Plus, you get to see feedback from customers in the reviews and even use the “Search Inside” feature to see what books cover in their table of contents.
I recently covered how to create an ‘almost’ passive income and attract self-liquidating buyers from Amazon during a Monthly Mentor Club members-only webinar.
The “Amazon Funnel Formula” is available for viewing…along with the PDF of the presentation inside the Monthly Mentor Club.
You’ll find it in the Video Library under “Amazon Funnel Formula”.
- The quickest and easiest way to do your buyer research on Amazon.
- How to title your book both to attract customers and rank on your chosen keywords.
- The step-by-step system to offer a ‘permanently’ free book in 2021.
- The backdoor secret to choosing up to 10 categories to feature your book.
- How to launch your book and generate sales (and rankings quickly) even if you don’t have an email list or an audience.
- And more…
Check out the “Amazon Funnel Formula” today in the Video Library of the Monthly Mentor Club…