In the above video, Dr. Glenn Livingston and Yoav Ezer share:
- Why developing a USP is NOT a one-time proposition…
- Six extremely unusual and exciting examples of USPs in action…
- Why you’ll be working 10x as hard to sell the same amount if you don’t have a USP…
- How to break out of the “me too, I’m unique too” trap…
- The single biggest thing which is more work than coming up with a great UPS…
- Leverage your USP for tens of thousands of dollars of free publicity…
- Strange places your USP really matters…
- Yoav’s step by step method for becoming a USP machine!
