Bypass Competition for Good

The easiest way to beat the competition is to not play their game.

Create your own game instead.

If all your competitors are advertising on Facebook, that could be a sign you should be there too.

Or it could also mean you should choose a different traffic source.

Knowing which answer to choose depends on understanding your audience and their buying habits.

My instinct would be to look for another ball game.

If your competitors all sell their products for $97, I’d purposely test something different. Perhaps $99 or $100. But more likely make it completely different such as $79 or $119.

There’s nothing magical about ending a price in 7. So many gurus use it because of a test Ted Nicholas did decades ago.

And even if was a test done today…your results would still change if all your competitors use it.

A secret is standing out…not fitting in with the crowd.

Instead of talking about the same problems and solutions everyone else talks about, how can you reposition the problem?

Look for the myths, mistakes, and misconceptions in the market.

What is common wisdom?

Where is it wrong?

Go after a slightly different customer.

There are smaller niches inside any broad market.

Is there a segment that is significantly more profitable to serve than the others?

This could be the 20% of customers who produce 80% of the profits.

Or it could be the 5% that drive more than 50% of the profits.

These are usually the more affluent members of the audience.

And many of your competitors may be ignoring them.

One of the most important things you can do is move your prospects into your world.

This means getting them on a list where you can communicate your message to them consistently day-after-day and month-after-month.

Once they’re on your list, focus on your message.

Be a tour guide to their new identity.

They don’t have to continue to struggle with the problem.

They can experience the solutions.

That’s where you can bring your own stories. You faced X, Y, and Z. You overcame.

Share case studies from customers and clients who have done the same.

You’re charting your own path.

They can come on that journey with you.

Yes, the Internet is full of competition.

And even in the email inbox your toughest competitors are only a click away.

But you can connect with your ideal clients by consistently sharing your message and the adventure you can take them on.

That’s what Autoresponder Alchemy is all about.

It comes with 80 email templates you can model to help you write effective, order producing emails.

But it goes far beyond this.

It shows you how to identify and speak to your ideal customers and clients.

Position yourself as someone they know, like, and trust.

Put together special offers that create money-on-demand.

Consistently grow your business with email…no matter the competition.

Find out full details here…

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About The Author

Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Ocala, Florida with his wife and 2 dogs. Find out more about how the Monthly Mentor Club can help you today.