Simple Steps to a FREEDOM Lifestyle

I don’t like being put on a guru pedestal. It just doesn’t feel right. I didn’t succeed online because of my brilliance…although my wife does brag about me a little. It was based

Why FOMO is Deadly to Online Marketers

FOMO stands for Fear of Missing Out. It’s one of the biggest issues we face today. Imagine a family sitting together at the dinner table. Are they chatting about the day? No. Each of them

Marketing For Introverts

Do you ever hear a new marketing tip and think… “That’s Just Not Me!” A lot of marketing advice feels like it was made for extroverts. It can leave introverts feeling frustrated, fearful,

Why Customers Pay More for Rolex, Porsche, and Starbucks

Rolex isn’t selling watches. Porsche isn’t selling cars. And Starbucks isn’t selling coffee. Sure, those products are how they monetize their brands. But what they’re really selling is the story. Let’s take the Rolex watch. Their

Why Marketing is like High School

I hated high school. You had your cliques. And everything seemed like a popularity contest. I remember one time a friend and I were at Burger King. Another group I sometimes hung out with