Rolex isn’t selling watches.
Porsche isn’t selling cars.
And Starbucks isn’t selling coffee.
Sure, those products are how they monetize their brands.
But what they’re really selling is the story.
Let’s take the Rolex watch.
Their customers will likely tell you about the detailed crafting, the resell value, and the amazing durability.
But look at their ads.
Sure, they mention those things, but the story told in the photos and written copy is about status.
It’s about who wears one.
It’s about identity…how it makes you feel about yourself.
What about Porsche?
It’s a similar story with more excitement behind the steering wheel.
Starbucks is downright cheap compared to those brands.
But they’re still selling a story.
It’s about community.
It’s about a connection to others.
Starbucks started as a single store in Seattle.
The CEO traveled to Italy and came back with a vision of recreating the experience he saw in the Italian coffee bars.
They created a place for conversation and a sense of community…a place between work and home.
It gives them a different feeling from other coffee shops…and has created a group of customers loyal to their brand.
Big businesses can make some poor marketing decisions, but they often become a big brand because they tapped into a good reason for existence.
They created a story that gave their customer a new identity.
Who do you help your customer become?
Do they feel more attractive or sexy?
Do they feel more caring and nurturing toward their family or others?
Do they feel more courageous, with a story of adventure they can share with others?
Do they feel respected or a sense of status?
Do they feel more freedom?
I personally use the last one quite a bit.
What identity does your ideal client aspire to?
Who do they want to become?
How can you help them achieve it?
Everyone sees themselves as the hero in their own adventure.
How do you help them become more heroic?
How do you set them free from the day-to-day drudgeries of life and reach a new level?
How can you help them raise their social status?
Rolex, Porsche, and even Starbucks knows the answer to those questions.
They know the story they’re telling.
You’ll find it in the Special Reports section.
And it’s just one of dozens of resources available to you immediately when you try out the Club.
That’s in addition to the monthly print newsletter, the monthly webinar, and the members-only discussion board.
Stop talking just about your products or services.
Share a story that takes your ideal clients on an adventure.
Try out the Monthly Mentor Club today…