High ticket, massive courses used to be all the rage.

The more information you included, the higher the price point.

Create 12 DVDs. Add in 20 CD interviews of other experts.

Include a massive workbook. Add in some additional manuals.

Give customers a dozen different ways to solve their problem.

The box containing all this would make a huge resounding THUD when you dropped it on your desk.

That was referred to as the THUD factor.
(I first saw that phrase used by Paul Myers) 

The THUD factor was a way for courses to justify their price. You get all this stuff when you buy!

Obviously, the majority of information products have moved online since then. They’re delivered digitally as courses.

The THUD product model has continued.

But customers have changed.

The majority of information buyers aren’t looking for the longest, most in-depth course on the market.

Sure, there are a few gluttons for punishment. Personally, I’m in that category. I don’t want a bunch of videos and audios, but I love large, detailed books packed with information!

The majority of customers are looking for a proven system to solve their problem.

They want the easiest and least painful pathway possible.

If you can deliver a reliable system in 4 hours, there is no reason to fluff it out for another 10 hours.

“Everything should be made as simple as possible, but no simpler.”
(attributed to Albert Einstein, Roger Sessions, and others)

Customers are overwhelmed.

That’s true no matter what niche market you’re considering.

We live in a world overflowing with options.

All of us have access to mountains of information with just a few clicks of a mobile device.

It’s not more information we need.

We need clear direction of how to solve a desperate problem or fulfill a burning desire.

I’ve had multiple discussions with clients about this over the past week.

For example, one client removed a bunch of content from his premium membership site.

He did this so he could focus on his two most effective systems for beginners.

This will reduce the overwhelm and improve implementation by his customers.

Another was struggling with a project that just kept growing…and needed to be narrowed down so it could be finished and launched into market.

The death of THUD factor is good news for product creators.

It’s not about producing a bunch of stuff.

It’s about reducing and refining your system…making it as a simple as possible, but no simpler.

Higher value, premium pricing comes from offering help for implementation.

I love being an infopreneur who has helped thousands of others find their market and profit from it.

My Internet Lifestyle System gives you a proven pathway.

It shows you how to select a market full of hungry buyers, come up with bestselling products ideas, package your products, sell them, and create funnels for multiple streams of income.

Plus, it gives you simple-to-follow cheat sheets for every step in the process.

Click here now to gain the FREEDOM and CONTROL of your life you’ve been dreaming of.

Terry Dean
Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Ocala, Florida with his wife and 2 dogs. Find out more about how his step-by-step courses can help you today.

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