I’ve helped a couple of clients create new online courses over the past month.

Going through this process with them was another reminder of just how important it is to do the Golden Glove for your course BEFORE you create it.

The Golden Glove persuasion method starts with your audience and their Desperate Problem.

You define who you’re speaking to and the problem you can help them solve.

From there you move into your Unique Promise and how it solves their problem differently than other options in the marketplace.

People have been let down before, so they don’t believe you. So, you back your promise up with Overwhelming Proof to drive home the point.

From there, you lay out the Irresistible Offer.

And give your prospects a Reason to Act Now.

Taking the time to outline your Golden Glove before you create your product forces you to focus on your ideal clients.

You don’t just create another product full of information.

You create a bridge that takes them from the problem to the promise.

You give them a clear pathway to the solution they’re looking for.

The focus you develop while putting together your Golden Glove makes it quicker and easier to put together your course.

Here’s what Jack Thompson recently emailed me…

“I didn’t find Terry Dean’s Golden Glove significant when I first heard about it 4-5 years ago. Boy was I wrong. This week I implemented each step of the Golden Glove. The 5-step method made it possible for me to finally decode strong emotional language of how my product can solve my target audience’s problems.

This new language speaks directly to my buyers’ problems and desires and gives me a new sales advantage that I was missing. I would have saved lots of aimless effort developing my big idea and marketing message the past few years if I would have embraced the Golden Glove from the beginning.”

Once you finish your course, come back to your already finished Golden Glove.

Add a few bullets that combine benefit + curiosity about specific elements inside your course.

Do some editing, and you’ll have copy that’s ready to load onto your website and start selling.

In my Internet Lifestyle System course, I show you how to choose a hungry buying audience, come up with a six figure+ course idea, outline your Golden Glove, create the course, put together a profitable sales funnel, and drive traffic to your offer.

It gives you a roadmap for creating almost passive income streams with online courses.

I say ‘almost’ because you’ll still need to oversee the business, update your course at times, and manage incoming traffic sources.

So many of the potential problems are solved by getting the right focus from the beginning…

Terry Dean
Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Ocala, Florida with his wife and 2 dogs. Find out more about how his step-by-step courses can help you today.

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