“The Less I Do…The More I Make.”
I first heard that from real estate millionaire Ron Legrand over a decade ago.
He said it constantly, and at the time I didn’t understand what in the world he was talking about.
Most new entrepreneurs are burdened down with an employee mindset.
You put in the hours…do the work…and expect to receive your ‘payday.’
But that’s not how life works as an entrepreneur.
You’re not paid by the hours you put in.
Instead, you’re paid for the value you create.
How can you deliver a greater value to a larger audience?
The answer is leverage.
It’s not about working more and more hours until you’re a hollow shell of your former self.
Instead, your ‘job’ as an entrepreneur is to create SYSTEMS that give more value to your customers.
Start thinking like a CEO instead of an employee.
The CEO doesn’t take the orders, fry the burgers, clean the grills, and run the drive through.
He or she plans the future of the business, updates the systems, and keeps everything running smoothly.
How would your day change if you looked at your business like a CEO…even if you’re currently a solopreneur responsible for getting everything done?
You’d first look at the numbers. What is working and what isn’t working?
What activities can you outsource right now for a fair price even if you’re starting with little money?
You can’t afford to waste your time doing $5-$10 an hour work you could hire others for on Fiverr, Odesk, or Elance.
“The less I do, the more I make.”
That’s not about being lazy.
It’s about finding the activities that are most profitable…that only you can do…and outsourcing everything else.
It’s about eliminating the unnecessary and outsourcing the less profitable.
Online it’s easy to run in a dozen different directions at once. There is a new ‘discovery’ hyped around every corner.
You can’t afford the distraction.
And you can’t afford to do EVERYTHING.
The first step is elimination.
What activities in your business don’t need to be done at all?
This may include some forms of marketing that aren’t working for you, wasting time on forums (unless they’re generating buyers), or social media activities that haven proven profitable.
Then delegate.
If you’re never outsourced anything, start by trying out a few high rated Fiverr deals (ebook covers, short video editing, audio voiceovers, Facebook pages, etc.).
Expand by outsourcing your customer service, web site design, writing etc through Odesk or Elance.
I’m going much deeper on this subject in the upcoming September issue of the Monthly Mentor Club.
It’s all about the Pareto principle of how 20% of your activities, customers, and actions are producing 80% of your results.
Right now you’re wasting 80% of your time and money on things that don’t work.
This issue, being mailed out on September 2nd, will show you how to find the 20% that leads you to success online.
