Your success online is NOT determined by how many subscribers join your list.
And…get this…your success online isn’t even determined by how many CUSTOMERS you have.
It’s about return-on-investment.
It’s also about fulfillment, fun, and bringing value to the world.
Who cares if you build a list of 100,000 people if none of them are buyers?
You’d be much better off with a list of 100 raving fans who buy everything you offer.
That’s why I rarely talk about ‘traffic’ or even ‘building a list’ in general.
Traffic doesn’t do anything for you except eat bandwidth…unless you’re selling ad space to confused marketers who don’t know any better.
What you want are targeted prospects looking to buy what you’re offering.
It’s the same thing with lists. ‘Getting a subscriber’ alone isn’t worth much.
What gives it value is when you’ve computed your entire funnel and you know each new targeted subscriber is worth $8, $25, or $48. If you can put a NUMBER on the subscriber because of a proven funnel, now you’re talking.
Here’s a lesson every new consultant or coach quickly learns.
You can’t afford a bad client.
Your sanity is worth more than the money…no matter how much you’re talking about.
Starting out, you may think you want anyone who can fog a mirror.
But that’s a path of quick burn-out and frustration.
What’s a bad client? The easiest way to define it is someone you can’t help. They’re negative. They’re not ready to listen. They refuse to take action. They won’t get results.
I’ve only had to ‘fire’ coaching clients a couple of times in all the years I’ve been doing this.
Part of that reason is I’ve defined on paper what kind of clients I want to attract…and who I want to repel.
That’s right. Any good ‘magnet’ should also repel the wrong customers and clients.
That’s why unsubscribes aren’t a bad thing. They’re necessary…and healthy for your list.
Because it’s not just bad clients you have to watch out for.
There are good and bad customers. If you position yourself correctly, the vast majority of customers you attract are awesome.
But even with the right positioning a few bad fruit may get through. These are the kind of people who refund 5 minutes after buying a digital product. Every business gets a few of these 5 minute refunders, but you can cut them down to a minimum.
This is why testing can sometimes be a little tough. Let’s say you run two landing pages.
Landing page A gets more subscribers signing up.
Landing page B doesn’t get as many subscribers, but they’re better qualified…and become better buyers over time.
B would be the winner in my eyes even though A may win the initial battle.
For example, in the ‘internet marketing’ space, making specific income promises will almost always attract more leads…but those type of ads don’t attract the kind of customers I’m looking for.
You have to think deeper than just the initial conversion.
I’m going deeper on this subject in the upcoming September issue of the Monthly Mentor Club.
It’s all about the Pareto principle of how 20% of your activities, customers, and actions are producing 80% of your results.
In any business, 20% of customers produce 80% of the profits. What would it be worth to you to track down where those 20% of customers are coming from…and what they have in common?
This issue, being mailed out on September 2nd, will show you how to find the 20% that leads you to success online.