“Only when the tide goes out do you discover who’s been swimming naked.”
Everything moves in cycles.
And they retract.
The past decade has been incredible for online businesses.
The past couple of years caused even more online shopping.
But inflation is raging now, and people are getting more cautious with their spending.
I’ve already heard reports of lower than usual conversions in some markets.
These are going to increase as the recession intensifies.
People cut back on discretionary spending when their paychecks are consumed by essentials like housing, food, and energy.
It’s easy to get lazy during boom periods.
Money is flowing, and you can be wildly profitable even with marketing that’s just OK.
But times get a little tougher…and you need to up your game.
Now’s the time to reexamine your marketing…and your business in general.
Are you communicating with an affluent market?
If not, how can you modify your message or upscale your offer to attract more players with money?
During tough times, this becomes even more important, because it’s always those on the lower end of the income scale who suffer the most. They’re barely surviving while the affluent keep buying.
Are you sharing a clear message that speaks directly to the desperate problems and burning desires of your ideal buyers?
Refine your message.
Create your Golden Glove Persuasion Map™. Use that as a foundation to build out your websites, your emails, and your ads.
Update your email sequences.
Follow-up becomes even more important when times are tougher.
Customers take a little longer to make a decision.
Build your authority and relationship first.
Give first and prove your worth.
Demonstrate your expertise and value in advance.
Is your message authoritative and consistent…with no hint of desperation or neediness?
What about your offers?
How can you improve them?
Have you analyzed the 80/20 to find the offers that bring in new customers…and the ones that are most profitable on the backend?
If you’ve been in business for a while, you can often improve your numbers by focusing your attention on the highest performing offers.
Look at the numbers for each step in your funnels, including opt-ins, clicks to the order form, sales, bumps, upsells, downsells, backend, etc.
As a business owner, there are advantages to recessions also.
When everything is going great, competition increases, advertising gets expensive, and markets get noisy.
When times get tougher, competitors start dropping.
Your clear message can stand out even more in the marketplace.
The winners attract more of the customers.
Now’s not the time to get scared and run for the hills.
It’s time to plan your world domination.
Start out by refining and sharing a clear message with your audience.
Check out the Golden Glove Persuasion Map™ today.
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