Wouldn’t it be great if your sales and profits consistently increased week-after-week…growing smoothly as you hit 7-figures, 8-figures, and beyond.
That would be awesome!
Sadly, that’s rarely how things happen in the real world.
Sure, there are few markets where sales are consistent throughout the year.
But even in those markets, there are still sales surges…with other periods that are a little slower.
For example, run an email special and you’ll sweep up a lot of sales in the last 2 days before the deadline.
Even with paid advertising, you’ll see periods where Google or Facebook test something from their end in your account…and sales drop off a cliff for a couple of days. You didn’t make a single change. You’re tempted to freak out when this happens, but I’ve seen it enough times to give it a few days before making changes.
Then there are seasonal markets.
January is incredible in weight loss markets.
Sales surge 4x or significantly more from December to January.
Spring does well. September is good. November and December are generally lower.
You have to adjust your budgets and plan for it.
Outdoor sports like golf and tennis have trends as well. They scale up in the spring and decline in the winter.
One of my clients sells continuing education courses in several markets. There are states where his customers have to renew their license a specific month of the year. As you can imagine, that’s a very good month…with a slower drip the rest of the year.
These are just a few examples of seasonal trends.
There are smaller trends in a lot of markets when you learn to spot them.
Take advantage of these trends in your marketing.
Review your stats on a year-over-year basis. You’d go crazy if you tried to compare December and January in weight loss.
Make sure your new offers are tested and ready to scale during the right times.
Raise your budgets when sales should be up.
Be ready to scale back on ads during slow periods.
If there are strong trends, you can even plan vacations for you and your team during slower periods.
Plan your email specials to take advantage of these trends as well.
You can run email specials every month, but plan for the big periods. In an outdoor sports market, you may see lower sales in the winter, but keep communicating with your list. You can capitalize on the relationship as it begins to warm up.
It’s one of the many reasons why I love email so much.
Your conversions may be slower at certain periods during the year, but your relationship with those subscribers can keep growing.
The sales will come in when the time is right…and you send a special offer that fits their interests.
Autoresponder Alchemy will show you step-by-step how to keep the email relationship growing every week with your subscribers.
You’ll also discover how to create money-on-demand specials that sell more of your products and services consistently.
- None Found