This is going to seem overly simplistic, but that’s why it works.

Here are 3 questions you can ask yourself about everything in your business.

The less you do, the more you make. And the reverse is also true. The more you do, the less you make. A small business must focus on a tight niche inside a larger market.

If you try to be all things to everyone in the beginning, then you speak to no one in particular. And this truth applies to your daily activities also. If you try to be a jack of all trades, you fail at everything…

1. Does this need to be done?
2. When does it need to be done?
3. Are you the right person to do it?

Let’s say there is an error on your website. The link to the shopping cart isn’t working. Obviously this needs to be done #1. And I’d say it needs to be done immediately #2.

If you’re the only person available right now and you know how to fix it, then you’re the right person to do it.

If you have a webmaster on staff and they’re available right now, then they’re the person to fix it.

That was an obvious example, because you’re dead in the water if you can’t take orders!

Let’s say you need to create a ‘sales letter’ for your upcoming info product. Obviously something needs to be done. It could be a sales letter, a sales video, or even a webinar. You decide on a sales letter first, and you’ll have a video produced once you know the letter works.

When does it need to be done? It needs to be done when the product is ready to launch.

If you’ve teased people about when the product will be released, then you have a specific deadline when this needs to be finished.

Are you the right person to do it? If you don’t have the budget to hire a good copywriter, then you are the right person to do it.

If you have the budget, you could hire an excellent copywriter who handles everything (expect at least several thousand dollars and up). If you haven’t written copy before, this is likely to produce the best result. Or you could also hire a lower level copywriter to write the rough draft which you edit afterwards.

My clients have often hired lower level copywriters (a few hundred dollars) to get rough drafts done. The client and I edit the piece together until it’s ready to use. This saves a ton of time for a busy entrepreneur because it’s much easier to edit a rough draft than write from scratch.

What if you’re already using Bing advertising, and you have a profitable campaign going? You hear how well Facebook ads are working. Should you also start Facebook?

The first of our 3 questions is, “Does this need to be done?” The answer is NO. If Bing is already working, then further optimize it. The next natural expansion is into Google Adwords because it’s similar to Bing (you can generate more traffic although it will likely cost more on Adwords).

You don’t need to go after every opportunity. After you’ve optimized these traffic sources, then you may hire someone to do Facebook for you (you are not likely to be the person to do it in this situation).

You just launched your first information product. You read my newsletter telling you the importance of having a continuity program.

Does this need to be done?  Yes, I’d say every infopreneur should have a continuity program somewhere in their funnel.

The second question is “When does this need to be done?

That answer is not as clear. If you’re just starting your launch for your first product, then your priority needs to be that funnel right now.

The likelihood is the continuity doesn’t need to be installed for another 3 to 6 months or more. You need to get this product and likely at least one upsell working in your business first. Your currently active conversion funnel is the priority.

One of the first things I always ask a new client is what projects they have “almost done.” That’s because an almost finished product doesn’t earn you money. You can have 5 almost finished projects with zero cash coming in.

Your priority should be to get those items finished quickly and out the door earning profits.

The majority of clients who already have a website up and running have had at least one almost done project which we made a priority…and quickly added additional profits to their bottom line.

If you’re just starting out, your initial priority will be to choose your market this week. Get a website up (start with a blog). Write some content for it. Then take the first few articles, turn it into a PDF gift, and add a free opt-in form to your website.

If you looking for step-by-step systems to choose the right market, attract highly targeted buying traffic, turn visitors into customers, check out the Monthly Mentor Club.

Terry Dean
Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Ocala, Florida with his wife and 2 dogs. Find out more about how his step-by-step courses can help you today.

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