There was a huge mental blockage in my way when I first started online.
I was broke. Worse than that. I had a negative net worth from failed business opportunities and only making $8 an hour working as a pizza delivery driver.
When I discovered the Internet, everything changed.
I started selling online and money started coming in.
My bills were paid. Life was good. But I earned so much less than I could of those first few years.
And it all had to do with a ceiling I put on my income.
Even though I was no longer broke, a broke mentality still weighed me down.
When you don’t have any money, you can start feeling like no one else does either!
All my products were bargain basement cheap.
There’s no way customers would be willing to pay more than $50 for a product!
I sabotaged my income for years with this thinking.
Just because you’re not willing to spend $5,000 on a hand bag doesn’t mean your customers won’t.
Some of them want the best quality, and they’re willing to pay for it.
You may do all your shopping at Walmart. That’s OK. BUT as an entrepreneur, you should also stroll into a Saks 5th Avenue and Nordstrom from time to time.
How do they position their products? How do they convince someone to spend $200 on a pair of pants? How do they demonstrate value in what they’re offering?
Pick up a Robb Report magazine. You’ll see ads for $30,000 and up watches…and $2,000 coolers. It’s loaded with million dollar yachts and mansions. Business is booming for someone. Is it you?
Attracting the right customer is one of the biggest keys in a profitable business.
Most people go through a time in their life where money is tight. And that’s painful.
But it’s even worse when a broke mentality infects your thinking.
You are NOT your customer.
It was years before I busted the $50 barrier in my business. My income soared the moment I released something for almost $200…soon going to $495…and with offers into the thousands.
It’s about the value, not just the price. A portion of your audience wants a great solution to their desperate problems, and they’re willing to pay a fair value for it.
You may sell $7, $10, or $20 products as your first sale, but don’t stop there.
My clients in B2B sell products for much higher. Several clients have their front-end initial offers to new subscribers at $995 and up.
But even in B2C markets, clients have found their front-end $37 items often quickly lead into offers with two payments of $67…or they run their first upsell right into a monthly continuity program.
If you’re like me, you need to reprogram your stinkin thinking.
Pick up the August issue of the Monthly Mentor Club, being released in just a few days.
You’ll discover why some people are paid up to 100 times as much money as others for the same service.
You can watch as your margins are destroyed when customers look at you as just another commodity…or you can choose to do what the most profitable entrepreneurs in the world do by positioning your products and services as the only obvious choice to your market.