Do you offer consulting, coaching, or a done-for-you service to your clients?
Or perhaps you offer training courses, workshops, or some other type of educational product?
If you’re like most service providers, you’ve likely been feeling the pinch lately.
There are always new competitors invading your space.
And many of those new competitors may be making exaggerated claims they can’t fulfill.
A new customer in the market doesn’t know what’s possible. In many cases, they’re not even sure of exactly what they need or even want. How can they discern between what’s true and what’s not?
It can be tough to differentiate yourself in today’s markets.
It’s easy to be turned into just another low-cost commodity. There are dozens of competitors offering to do what you do for less.
But I have good news for you.
There is a better way.
The first thing you can do is become a specialist.
Instead of working with everyone, you work with a specific client.
Maybe all those other services promise to generate online leads for any business.
You generate pre-sold leads from Facebook for dentists. Or you consult with businesses in the green industry who want to go from six to seven figures.
One of the biggest fears people have with specialization is that they’ll limit their market.
The reality is you open up your market. Instead of marketing to everyone, you have a clearly defined target of who to market to. Your partners and associate know exactly who to refer to you.
As your business grows, you could expand on your specialization by reaching into additional markets, but you start laser focused.
It also becomes easier to deliver your service since you’ll be able to share techniques that test well for one client in other non-competitive client businesses almost immediately.
After you’ve chosen a specialization, now you want to position yourself as the authority in that market.
This will include an email list, but it could also consist of Youtube videos, a podcast, webinar presentations, publicity, etc.
This starts with sharing contrarian content.
Everyone else says you should do X, Y, Z, but here’s why they’re wrong.
Maybe everyone else in the market is trying to solve the wrong root problem.
Or you come at the problem from a totally different direction.
Every business wants to attract clients, but most people aren’t willing to stand out.
Your market is crowded. When a prospect looks at all the service providers, do they simply see a large crowd of people pushing and shoving each other? How can they choose someone in that mess?
If you want the audience to choose you…and be willing to pay premium fees…you have to stand away from the crowd. Your message has to be different from the rest. If you’re not at least a little uncomfortable with the message, then you probably aren’t unique enough yet.
You won’t attract premium clients by running with the crowd. You do it by standing apart.
Position yourself as a voice to be heard.
This means you’re consistently publishing value, giving people ideas to chew on, and mixing in your personality.
Check out the Monthly Mentor Club to discover how you can position yourself as that high-paid authority even if you’re in a market full of bargain basement competitors.
It gives you the step-by-step system to analyze your market, choose your positioning, and brand yourself as the authority.
It’s all about attracting pre-sold buyers instead of hard-selling your products and services.