I don’t know how to get rich quick.
There are many people online who claim to teach you the secrets to overnight millions, but you’re not going to hear that from me.
I didn’t do it. And I can’t teach you how to get rich quick either.
But I did get rich slowly.
I went from over $50,000 in debt and delivering pizzas for a living to running a successful internet business. And I’ve been successful online now for over 18 years.
More importantly I’ve helped hundreds of people personally create successful businesses online (and thousands more through my products and emails).
But none of them came into instant overnight riches. None of them discovered an “easy button” that made money flood in.
Instead, every one of them focused on serving an easy to target audience online, providing value to their customers that wasn’t available anywhere else, and leveraging that into a highly profitable, ongoing income.
Here are 3 ways the “Get Rich Slowly” mentality differs from those trying to get rich quick…
1) Become client focused instead of product focused.
I’m sure you’ve been on lists where they promote anything and everything.
It seems every day there is a brand new, never-before-seen secret to life, the universe, and everything.
They promote every launch that comes down the road.
That is profitable in the short term, but it burns out your list. In fact, that type of email marketing has a name for it: churn-and-burn.
As with all marketing, the answer here is to change the questions you’re asking. Instead of asking yourself how you can drain as much money out of a customer’s pocket as quickly as possible, ask yourself what other value you can share.
Recently I was in a brainstorming session. We were asked, “What would be the most profitable upsell they could add to their funnel?”
All kinds of ideas were suggested, but there was no clarity because the question was wrong.
Eventually I suggested a much better question, “What could be offered that would help buyer’s reach their end results on the quickest and easiest path?”
Almost immediately we came up with an answer together…once the correct question was asked.
It’s a focus on the customer/client first. It’s not about what you want to sell.
It’s about your customer’s end desires and what they want to buy.
The audience always comes before the product.
2) Find a way to share your unique advantage instead of appealing to everyone.
This email isn’t going to appeal to everyone!
In fact, some people might have read the subject line and immediately trashed it. If they can’t get overnight results, they’re out of here…back to the guru product launch merry-go-round.
They’ve just disqualified themselves as a client.
This adds to point #1. Who is your customer and how can you best benefit them? At the same time, ask who isn’t your customer?
The biggest nightmare for a coach is attracting the wrong clients. If you’ve done any coaching or consulting, you’ve probably experienced at least one or two clients from Hell.
The customer is not always right. And some customers aren’t even right for your business.
That’s one of the reasons I call email not just a sales tool…but a sorting and sifting mechanism.
I talk all about that subject in Autoresponder Alchemy. Email attracts the customers who are right for you while repelling those you can’t help.
Finding your unique advantage means discovering what your customers want, what your competition is offering, and what personal talents/skills you can tap into.
It isn’t always easy to find, but it’s always worth it as it separates you from the competition…and makes you the only obvious choice for a portion of the market.
3) Leverage ways to share more value with people instead of searching for short-cuts.
There are some would-be entrepreneurs that will never get ahead, because they’re just too busy looking for the hottest new short-cut.
The reality is most breakthroughs, like the ones that propel from six to seven figures and beyond, are simple.
You create a funnel that’s profitable in paid traffic. Then you expand it into as many media outlets as possible.
You find a way to leverage one-on-one coaching into group coaching so you can reach more people with your message and systems.
You turn everything you do into a step-by-step system with checklists. Now you can replace yourself with team members.
Being an entrepreneur is not about working yourself into an early grave (although I’ve seen way too many go that route).
Instead, it’s about building systems and connecting with team members who help you leverage what you’ve created to a larger audience.
That’s how you get rich slowly.
And your results will never be limited by your time or energy. Instead they’re only limited by your imagination…and what you’re willing to put in place.
Let’s face it. Being an entrepreneur is risky, because change is tough.
But it’s a whole lot less risky than staying where you are right now.